Events & Experiential Lead

Job Description

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

The Commercial Events Lead will be responsible for planning, managing, and executing both a range of existing and new consumer focused events to drive revenue and increase brand visibility.This role requires a creative, strategic, and results-driven professional who can develop and implement events that support our commercial goals. The ideal candidate will have a strong background in event management blended with strong commercial experience and cross functional collaboration.

WHAT YOU'LL DO

• Event Strategy & Planning:
• Develop and implement a comprehensive event strategy that aligns with our growth strategy, revenue and strategic objectives
• Collaborate with both the commercial leadership and brand team to define event goals, messaging, and target audience.
• Create event calendars, timelines, and budgets, ensuring all events are delivered on time and within budget.
• Event Execution:
• Lead the end-to-end planning and execution of events, including logistics, vendor management, venue selection, and on-site coordination.
• Working alongside the Brand Marketing team,oversee the design and production of event materials such as branding, brochures, and presentations, which the Brand Marketing team will implement.
• Manage event staff, including internal teams and external vendors, to ensure smooth operations.
• Work with our Brand and Growth marketing teams to ensure relevant audience and attendance
• Partnership & Sponsorship Management:
• Working alongside the partnerships team to engage relevant brand stakeholders, sponsors, and exhibitors to enhance event offerings.
• Collaborate with the brand team to create co-branded content and promotional materials.
• Commercial Focus:
• Drive revenue generation through events by identifying and securing opportunities for upselling, sponsorships, and partnerships, in collaboration with the commercial team
• Analyse the commercial impact of events and provide recommendations for improvement.
• Post-Event Analysis & Reporting:
• Conduct post-event evaluations, including attendee feedback, financial analysis, and ROI assessment.
• Provide detailed reports on event performance, including key metrics such as lead generation, sales conversions, and customer engagement.
• Use data and insights to continuously improve event strategies and execution.
• Industry Trends & Innovation:
• Stay up-to-date with industry trends, competitor activities, and emerging technologies in event management.
• Identify innovative ideas and new event formats to engage customers and partners in a competitive marketplace.
  

WHAT YOU'LL NEED

• 5+ years of experience in event management, preferably in the automotive industry.
• Proven track record of successfully planning and executing large-scale commercial events.
• Strong understanding of the automotive industry and marketplace dynamics.
• Excellent project management and organisational skills, with the ability to manage multiple events simultaneously.
• Exceptional communication and negotiation skills, with experience in managing stakeholders and vendors.
• Strong analytical skills with the ability to assess event performance and derive actionable insights.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Proficient in event management software, CRM tools, and Microsoft Office Suite.

WHAT’S IN IT FOR YOU

• Hybrid working
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving is hard enough without work!
• For your third year anniversary, get 30 days of annual leave per year
• For your tenth year anniversary, get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.