Customer Growth Lead

Job Description

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2022 is to become a Top 10 European Start-Up to work for.

About the role

The Customer Growth Lead is accountable for customer audience growth and development and all key KPIs such as visits, registrations and ROI on marketing spend for carwow U.K. market.

The role will sit across all product types (Sell Your Car, Get Your Car including new, used and leasing and eventually drive) and across all channels (TV, search, CRM, social, PR and affiliates).

Working with teams across the organisation including the global marketing teams (Performance Marketing, SEO, CRM and Brand and PR) the Customer Growth Manager will orchestrate all aspects of U.K. consumer marketing, driving activity across different teams and measuring and monitoring performance.

Requirements

Leading on the development of the U.K. marketing strategy and calendar you will:

• Plan cross channel campaign spend planning, refining success criteria and actively monitor performance
• Co-ordinating creative creation by channel for U.K. market and align sign off across stakeholders.
• Analyse performance week on week (with support of market place and global channel teams) and own reporting of this in trading including against overall market and competitors
• Review and adjust channel spend and mix paid and unpaid & brand and generic based on trading performance
• Support roll through of trading calendar opportunities across performance channels
• Own affiliate relationship acquisition and set up

Working with global teams you will:

• Localise of brand positioning for U.K. markets & coordinate Cross-channel campaign execution, coordination and driving of activities (e.g. setting up landing pages), alignment on messaging (e.g. making sure that ATL message carries through into PPC text and core messages are amplified across display).
• Oversee UK specific PR aligning with campaign timings
• Identify, size and prioritise new opportunities and lead on implementation coordinating activity across different business units.
• Drive performance marketing improvement initiatives.
• Create a programme of optimisation testing

Benefits

🗺️ 🕔 Remote and hybrid working options: (1-2 days in the office)

💶 Competitive salary

🏢 Equity in the company (share options)

🏖️ 25 days holiday, plus bank holidays and Christmas Eve or an alternative (religious) holiday of your choice

💻 Tech: The latest core technology (Macbook Pro and peripherals)

🪑 Remote working: You'll receive a ‘home office allowance’ of up to £500/€550 to help get set up with everything you need to succeed at home

🌍 Remote working: New: ‘work from anywhere for a month each year' policy in place should you wish to use it

👶 Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies

📚 Learning and development budget

💬 Social: Company wide collaboration such as bi-weekly product demos, tech lunch’s, coffee with the exec sessions, book clubs, social events

🧑‍🤝‍🧑 Refer a friend and get paid!

🥪 Lunch & learns with internal and external speakers

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

CSR

We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.