CRM Manager

Job Description

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2022 is to become a Top 10 European Start-Up to work for.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of £500, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re also a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About the role

Working closely with the Head of CRM and Lifecycle Team Lead, you will strategically manage and scale carwow’s automated omnichannel journeys.

As a key contributor to the team, the right person will have strong technical skills coupled with a strategic eye; being as comfortable explaining deliverability to an all-staff meeting as they are at defining a segmentation strategy.

What you will be doing:

• Leverage data and customer insight to build strategies that improve our automated journeys and maximise customer lifetime value.
• Lead operational delivery, optimisation and reporting of lifecycle campaigns across all markets and channels (Email, SMS, In-Browser).
• Scope the development, testing and deployment of new CRM channels.
• Collaborate with product and engineering to pipeline actionable data to unlock growth opportunities.
• Drive innovative ideas and solutions in response to customer needs and changing market conditions.
• Provide regular communication with stakeholders, such as the broader marketing team, country marketing managers, product teams and leadership

Requirements

• Ability to manage, scale and analyse large volumes of complex, automated and dynamic campaigns, knowing what to measure and how to infer actionable insights.
• A strong understanding of how to optimise online funnels and campaigns to increase revenue.
• An ability to work across multiple stakeholders, from design to analytics, while prioritising multiple projects.
• Excellent business judgement, strategic thinking and problem solving skills with a keen eye for detail.
• Curious and analytical mind, familiarity with A/B testing methodologies.
• Working knowledge of Iterable, Braze or similar ESP
• Experience in working on an international scale, preferably for a B2C company.
• Familiarity with HTML (ability to understand where changes need to be made), CSS (preferable), Email coding (responsive design) are all nice to haves

Benefits

• A competitive salary with equity in the company (share options)
• 25 days holiday, plus bank holidays and Christmas Eve or an alternative religious holiday of your choice*
• Life insurance (4 x basic salary)
• Private pension scheme (carwow will match contributions up to 5%)
• Private medical health insurance with Vitality
• Free access to Sanctus mental-health coaching sessions
• The latest core Tech (Macbook Air or PC Surface Pro)
• Home Office budget of £500/€550
• Salary sacrifice benefits (i.e. cycle to work), Travel Loan
• Subsidised gym membership (50% off David Lloyds, Virgin Active and Nuffield Health)

*if you are not religious, this day will remain as Christmas Eve in conjunction with usual Christmas Bank Holidays

CSR

We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.