Vertical Marketing Professional

London, Bristol, Birmingham or Manchester

Hybrid working - 3 days in the office, 2 days remote

About the role

The Vertical Marketing professional will support the strategy and execution of integrated marketing campaigns within key verticals across Public Sector, predominantly working across our Major Government, Public Safety & Justice and Devolved Nations customers. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes.

The individual in this role will be responsible for supporting the planning and executing of a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.

What you’ll be doing

As directed by vertical marketing plan :

• Tactical delivery of campaigns, sponsorships and events in the vertical, working with agency and internal stakeholders to deploy and report on progress
• Support delivery of vertical communications, e.g. newsletters, emails
• Lead on creating new case studies and use cases for industry propositions
• Support the delivery of UK vertical marketing campaigns
• Write, edit, and direct the creation of vertical content
• Work with product and partner marketing to launch offers, incentives and new products into the vertical teams
• Support day-to-day sales enablement activity and work with Channel professional to ensure vertical content loaded on to sales portal
• Attend meetings and strategy sessions with vertical sales teams
• Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions
• Report regularly to Vertical Manager on deliverables, performance and ROI for your activity

Essential Skills / Experience

• Proven B2B marketing experience with a track record of delivering multi-channel marketing activity.
• Experience in a marketing role with ownership of campaigns, content, events, or digital marketing initiatives.
• Ability to manage projects independently and take accountability for delivering outcomes.

Desirable Skills / Experience

• Strong stakeholder management skills, with confidence working across multiple teams and levels of seniority.
• Experience briefing and working with external agencies or third-party suppliers.
• Excellent written communication and content development skills.
• Strong organisational and project management capabilities, with the ability to manage multiple priorities simultaneously.
• Experience measuring campaign performance and using data to optimise results and demonstrate ROI.
• Confident in proposing new ideas into vertical plan
• Customer centric – supporting the creation of vertical programmes to excite and attract new and existing customers
• Experience marketing to public sector, government, policing, justice, education, healthcare, or local authority audiences.
• Collaborative approach with the ability to build effective relationships across matrix environments.
• Background in telecoms, technology, connectivity, or related industries.
• Understanding of demand generation and lead nurturing activity.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.