Senior Designer (In-House Creative Agency)

Job Description

London or Birmingham

3 days in the office, 2 days remote

Please submit your portfolio as part of your application

Why this job matters

A brand is built on expectation and experience. In its simplest form, it creates the associations and feeling people have when they see, hear or think of our organization or products. A desirable, relevant and distinctive brand will promote recognition and will help set us apart from our competition.

The Brand and Creative team define and drive the creative vision and strategic direction of our key customer facing brands, ensuring consistency, innovation, and integration across all touchpoints.

They set the standard for brand identity, digital experiences, and marketing by developing guidelines, assets, and platforms that execution teams follow and use to shape everything they do.

The team collaborates with all areas of the business as well as external agencies to deliver best in class brand experiences for our customers and colleagues.

As Senior Designer, you’ll play a critical role in elevating the quality of our work while ensuring it delivers against our business goals. You’ll be working across all 3 of our brands (BT,EE and Plusnet), collaborating with strategists, copywriters, and brand managers to develop and deliver brand assets and integrated campaigns across TV, digital, social and demand generation making sure everything we put out is cohesive, impactful, and on brand.

You’ll be the person who brings clarity to complex briefs and helps drive our team forward with fresh thinking and high standards. Your role is essential to maintaining the creative excellence our brands count on.

What you’ll be doing

Design Leadership & Direction

• Lead the design execution of campaigns and brand work, translating creative concepts into outstanding visual design
• Set design standards and quality benchmarks for all visual work on your brand
• Provide clear art direction and design guidance to your team throughout the creative process

Team Management & Development

• Lead, develop and inspire a high-performing team of graphic and digital designers, overseeing workload, nurturing talent and fostering a collaborative, supportive creative culture.

Design Execution & Quality Control

• Oversee design production across all channels - digital, print, social, outdoor, retail etc, ensuring brand consistency, technical accuracy, creative excellence and accessibility standards are met throughout every deliverable.

Brand Stewardship

• Act as guardian of visual brand identity and design consistency, contributing to the evolution of brand guidelines, design systems, and visual standards; overseeing brand systems and asset libraries and ensuring all creative work strengthens brand identity

Collaboration & Workflow

• Work closely with the Principal Creative to execute their creative vision, collaborating across creative, digital, production and client-facing teams to bring design concepts to life from idea through final delivery.

Design Systems & Processes

• Drive efficient, high-quality design delivery by creating scalable design systems, streamlined workflows and rigorous quality controls.

Creative Problem Solving

• Find creative solutions when briefs have complex constraints or technical challenges
• Troubleshoot design issues and provide solutions that maintain creative intent
• Balance creative ambition with practical considerations like budget and timeline

Stay Current & Inspire

• Keep up with design trends, tools, and emerging technologies
• Experiment with new design techniques, software, or approaches
• Attend industry events or engage with design communities

The skills and experience you'll have under your belt

Essential Experience

• Significant experience in graphic or visual design, with a strong ability to create impactful, high‑quality work.
• Experience leading, coaching, or supporting a team of designers in a collaborative environment.
• A portfolio that showcases creative excellence across a variety of channels, formats, and brand work.
• Hands‑on experience delivering integrated campaigns from initial concept through to final execution.
• Experience working with well‑known consumer brands or similarly complex brand environments.
• A track record of maintaining brand consistency while still finding opportunities to push creativity.
• Experience managing design production and working effectively with external suppliers or partners.

Highly Desirable

• Experience working within an in‑house creative team, agency, or brand‑side studio.
• A background spanning both digital and traditional design disciplines.
• Experience creating or evolving design systems, brand guidelines, or visual frameworks.
• Understanding of UX/UI principles and how design contributes to seamless user experiences.
• Knowledge of motion design or basic animation techniques.
• Experience working in agile or fast‑paced, iterative environments
• Commitment to ongoing learning through courses, workshops, training, or conferences.
• Active engagement with the wider design community and a passion for staying connected to emerging trends and tools.

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.