Content Producer

Job Description

We’re looking for an enthusiastic communications professional with experience in developing short-form content to join us in a pivotal new role working within the communications team to reshape the way we tell the story of blood cancer and the people it impacts across our digital channels.

Our strategy has set the ambitious goal of firmly establishing blood cancer as a category. Blood Cancer is the 5th most common type of cancer and yet understanding of it is very low. We want the country as a whole to understand that blood cancer is as big a health challenge as the other four common types of cancer, so we’re looking for a talented individual to help bring this to life through content.

Our strategic objective of extending our reach, along with our brand focus on amplifying the authentic voice of our community, means that the key focus of this role will be on producing shortform video content and establishing and supporting a group of people affected by blood cancer to create their own.

We welcome applications to work full time or four day a week, please specify in your cover letter

Key Responsibilities

MAIN RESPONSIBILITIES

• Be the content champion for Blood Cancer UK, ensuring all content is developed with audience, purpose and targets in mind
• Produce short-form videos and multimedia content that will help us reach new audiences, grow our brand online, keep our warm audiences engaged and encourage them to convert
• Work closely with the digital marketing team to produce AV content that generates results
• Use your knowledge of SEO and content development to create content that helps us get found via search engines, and positions us as a leader in the blood cancer charity space
• Develop and manage a network of content producers from across the charity and wider blood cancer community, to produce relevant content for all channels
• Embrace our culture of creativity, innovation and ownership within the team
• Keep abreast of emerging trends and test fresh approaches to ensure our content remains relevant
• Review and analyse the success of our content output with the relevant teams, applying data driven insights in optimising content and developing future creative proposals
• Willingness to travel when needed to capture content

THINGS WE ALL DO

• Promote Blood Cancer UK’s vision, mission and core values
• Attend and assist at Blood Cancer UK events and activities as required (NB this involves evening and weekend work)
• Be an effective ambassador for Blood Cancer UK at any activity you attend
• Develop an in-depth understanding of our work
• Follow the principles of LEAN
• All staff are expected to adhere to Blood Cancer UK s policies and procedures
• Do any other reasonable things your manager needs you to do

Skills, Knowledge and Expertise

• Experience in delivering exceptional short form video content that is proven to deliver results (eg. increasing brand reach, raising money and/or PR)
• High level of creative knowledge and expertise
• Excellent understanding of digital channels and the content that works best across them
• Sound understanding of how audience profiles influence creative requirements
• Experience of working with case studies and bringing stories to life through digital channels
• Experience of working to brand guidelines and bringing brand personality to life through creative content
• Experience working with audience insight to create relevant, distinctive content across a variety of platforms
• Exceptional communications skills, both written and verbal, with the ability to work collaboratively
• Excellent stakeholder management skills, including the ability to inspire and mobilise people from internal teams and the broader blood cancer community to deliver exceptional creative that delivers on shared goals
• Commitment to a culture of continuous improvement, applying learnings from project outcomes to future work
• A commitment to equal opportunities and diversity and the aims and values of Blood Cancer UK

Benefits

We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at recruitment@bloodcancer.org.uk if you want to ask us anything about flexible working.

Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:

• 30 days annual leave PLUS bank holidays
• Generous pension scheme and Life Assurance
• Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
• Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
• Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
• Cycle to work and season ticket loans
• Opportunity to take sabbaticals

You can find full details about our benefits on our website.