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ASOS • London, United Kingdom

Senior Assistant Buyer (Dress Up WW Fashion Brands)

Employment type:  Full time
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Job Description

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

As Senior Assistant Buyer within the Dress Up Womenswear Fashion Brands team, you'll play a key role in driving some of the most exciting and recognisable brands on ASOS. Working closely with the Senior Buyer and Merchandising team, you'll help curate trend-led ranges, identify opportunities for growth, and ensure we're offering the most relevant and inspiring product for our fashion-obsessed customer.

This is an exciting opportunity to work across a portfolio of leading womenswear brands, building strong partnerships, attending brand appointments and contributing to the commercial success of the department. You'll use customer insight, competitor knowledge and performance data to help shape our offer and deliver profitable growth while supporting wider business initiatives across ASOS.

The Details

  • Support the Senior Buyer in building commercially balanced and trend-led product ranges across a portfolio of global womenswear brands.
  • Monitor market trends, competitor activity and customer behaviour to identify opportunities and emerging brands.
  • Analyse trading performance and use data-driven insights to support decision making and deliver departmental KPIs.
  • Help manage and develop strong relationships with brand partners, supporting joint business plans and performance reviews.
  • Work closely with Merchandising to manage stock, trade effectively and maximise sales and profitability.
  • Contribute ideas and recommendations to departmental strategy, identifying risks and opportunities through analysis and customer insight.
  • Support the management of the critical path, ensuring key launch dates and milestones are achieved.
  • Collaborate with Marketing and ASOS Media Group teams to support key product launches, campaigns and brand activations.
  • Build strong relationships with stakeholders across Digital Trading, Supply Chain, Operations and Events teams.
  • Support the coaching and development of Buying Assistants within the team.
  • Champion a customer-first mindset, ensuring the ASOS customer remains at the centre of all decisions.
  • Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create and succeed

Qualifications

About You

  • Previous buying experience at Senior Assistant Buyer or Assistant Buyer level within a fast-paced fashion retailer.
  • Strong understanding of the womenswear branded fashion market, including trend-led and occasionwear brands relevant to the ASOS customer.
  • Commercially minded with the ability to interpret data and translate insight into action.
  • Confident building relationships with internal and external stakeholders.
  • Excellent organisation skills and ability to manage multiple priorities within a fast-paced environment.
  • Strong attention to detail and commitment to delivering high-quality work.
  • Proactive, curious and always looking for opportunities to improve performance and ways of working.
  • Strong communication skills with the confidence to present ideas and recommendations.
  • Experience using buying and trading systems alongside strong Excel capabilities.
  • Embodies the ASOS values of being Authentic, Brave, Creative and Disciplined.

Additional Information

BeneFITS’

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Private medical care scheme
  • Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
  • Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Apply now

Company benefits

25 days annual leave + bank holidays
401K
Accrued annual leave – Max 5 days to carry over
Adoption leave – 26 weeks enhanced pay
Annual bonus
Annual pay rises
Bike parking
Birthday off
Buy or sell annual leave
Cinema discounts
Coffee discounts
Company freebies
Compassionate leave
Critical Illness Insurance
Dental coverage
Early finish Fridays
Emergency leave
Employee assistance programme
Employee discounts
Enhanced maternity leave – 26 weeks enhanced pay
Enhanced paternity leave – 8 weeks enhanced pay
Enhanced pension match/contribution
Enhanced sick days
Enhanced sick pay
Eye Care Support
Faith rooms
Family health insurance
Fertility benefits
Financial coaching
Further education support
Gym membership
Hackathons
Health insurance
Hertility subscription
In house training
On-site catering
On-site massages
On-site workout classes
On-site yoga classes
Learning platform
Life assurance
Mental health first aiders
Mental health platform access – Access to EAP (Unum)
Mentoring
Neonatal leave – 16 weeks leave
On-site gym
On-site wellness room
Open to compressed hours
Open to part time work for some roles
Open to part-time employees
Personal development days
Pregnancy loss leave – 10 days paid leave
Private GP service
Professional subscriptions
Referral bonus
Religious celebration leave
Restaurant discounts
Sabbaticals
Salary sacrifice
Shared parental leave – 26 weeks enhanced pay
Skilled worker visas
Study support
Teambuilding days
Time off in-lieu
Travel loan
Volunteer days
Summer hours
Secure on-site parking
Modern office
Private booths
Collaboration spaces
On-site barista
On-site shower
On-site personal trainer
Carer’s leave
Fertility treatment leave
Women’s health leave
Menopause support

Working at ASOS

Company employees:

3,000

Gender diversity (m:f):

35:65

Hiring in countries

Türkiye

United Kingdom

Office Locations

Awards & Accreditations

2nd – Most loved - Medium companies

2nd – Most loved - Medium companies

Flexa awards 2026

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