Head of Merchandising - ASOS Design Menswear

Job Description

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Job Description

As the Head of Merchandising for ASOS Design Menswear (ADMW), you will play pivotal role in shape the commercial success of ADMW through strategic planning, data-led decision making, and in-season trading excellence.

As a key member of the Merchandising team, you’ll work closely with the Head of Category to deliver sales and profit targets, optimise stock flow, and identify growth opportunities. You’ll lead the creation of robust sales, stock and intake plans, ensuring alignment with GMP budgets and divisional KPIs. Your insights will directly influence product performance, customer experience, and business profitability.

The Details…

• Monitor and deliver the planned sales and profitability of ADMW through effective planning and in-season trading
• Regularly analyse divisional KPIs to identify commercial opportunities and mitigate risk, ensuring BTA remains realistic and responsive to change
• Drive performance across category and subcategory KPIs including ASP, Width & Depth, Intake Margin and Sell Through
• Optimise data and insights to support decision-making and highlight future growth opportunities to relevant stakeholders
• Resolve trading issues swiftly and collaboratively, working cross-functionally to implement effective solutions
• Lead the Buying & Merchandising teams in building a global assortment that delivers on ASOS’s mission and customer promise
• Provide clear direction and development to your team, fostering a high-performance culture
• Champion business-wide initiatives and projects, acting as a positive force for change
• Build and nurture strong relationships with internal and external stakeholders to drive and evolve strategy

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

You’re a confident and commercially astute leader with a proven track record in Merchandising. You thrive in a fast-paced environment and bring a data-driven mindset to everything you do and know how to bring product, performance, and people together to deliver results.

You’ll also be able to demonstrate:

• Experience leading high-performing Product teams and delivering strategies that drive sales and profit
• A commercial and analytical mindset, using data and insights to unlock opportunities and shape strategy
• Strong knowledge of planning, KPIs and OTB management, with the ability to make smart trade-offs across categories
• A clear and engaging communication style, with the confidence to present performance and strategy to senior stakeholders
• An inclusive leadership approach, role modelling positive behaviours and providing clarity and development to your team
• Strong stakeholder management skills, with the ability to influence and collaborate across functions and with suppliers
• Advanced Excel skills and experience with relevant trading systems

Ready to shape the future of ASOS Design Menswear? We’d love to hear from you. Please send us your CV and a short cover letter telling us what excites you about this opportunity and how your experience makes you a great fit.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role