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ASOS

Assistant Designer - WW

Location:  London, United Kingdom
Location flexibility:  3 office days / week – may vary across teams (tech teams 3 days at home)
Hey there, we’re really sorry but this job is no longer available. Please take a look at our other roles, and check back again soon as we’re adding new roles all the time!

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Job Description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

Job Description

THE ROLE

As an Assistant Designer at ASOS, you will be working closely with the Designer/Senior Designer, designing the amazing ASOS DESIGN ranges for our trend loving customer. If you love fashion design, researching the latest trends and want to be part of a fast-paced fashion forward design team this could be the opportunity for you.

We are particularly interested in candidates with a strong fashion eye, clear handwriting and taste level, and the ability to translate inspiration into compelling product. Technical development and processes can be supported within the team.

THE TEAM

ASOS is one of the UK’s top fashion and beauty destinations, with a growing global presence. Our values are to be authentic, brave, and creative, and we live and breathe these in everything we do.

The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for our ranges. It’s all about newness and finding and designing the most exciting product across a wide range of categories for our fashion loving customers, whatever their style.

PRINCIPLE ACCOUNTABILITIES

  • Researching, developing, and designing ranges for ASOS DESIGN, including identifying key shapes for the season, colour, fabric and building a range which offers choice for our global customer base.
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  • Reacting to sales information and design commercially relevant fashion forward ranges.
  • Researching current and future trends by a collection of different sources to identify newness and interpret into first to market pieces.
  • Working with the technical team on initial fits. Identifying and helping problem solve for the department, bringing a strong design point of view while being supported with technical problem‑solving where required.
  • Building relations with suppliers and advising factories on trend direction, construction, key details, materials, and trims.
  • Adhering to the critical path to achieve deadlines, ensuring product is developed for the relevant and optimum selling period.
  • An ability to research and develop unique product working on long lead time product as well as quick reaction short lead Test & React ranges.
  • JOB FUNCTIONAL KNOWLEDGE

    • Assistant Designer with experience in designing for a Womenswear and/or Footwear & Accessories department, bringing a strong fashion handwriting aligned to the ASOS customer.
    • Previous experience in designing for an aspirational brand or similar High Street Retailer. This experience may come from a Womenswear, Footwear, Accessories or adjacent fashion category brand.
    • Previous experience of working with Far East, European and UK suppliers.
    • Experience in working with a Buyer to plan and deliver a balanced range and first to market pieces
    • Commercial handwriting and understanding of the ASOS Brand and Customer
    • Demonstrates strong taste level, creative instinct and idea generation; technical ability is valued but not required to be fully developed at this level.
    • Excellent Computer Skills: Photoshop, Adobe, CAD, Miro, AI design.

    CATEGORY PLANNING & TRADING

    • Delivering on brand OKRs.
    • Consistently using data & analytics to trade risks & opportunities and proactively shape the future department strategy.
    • Recommending creative actions to Designer/Senior Designer & Management.
    • Contribute to the critical path management and speed to market initiatives for the department relating to the brand strategy & our Heart initiatives.
    • Identify opportunities to be first-to-market.

    Qualifications

    Who We’d Like to Meet

    Essential

    • Experience in, or relevant studies related to, Fashion Design, with a portfolio submission required as part of the application to be considered for the role.
    • A fashion forward perspective, with a clear sense of handwriting and relevance to the ASOS customer.
    • Strong time management.
    • The confidence to identify problems and makes improvement suggestions, seeking practical ways to overcome barriers and remaining calm under pressure.
    • The ability to communicate to the team & senior management the performance and strategy of the department
    • Willingness to travel in the UK and potentially Internationally as required, for supplier meetings and inspiration / development trip.
    • Ability to work in an agile and dynamic style identifying risks and opportunities.

    Desirable

    • Proactive nature with the confidence to work independently within a framework.
    • Thrives in a fast paced, agile environment with exceptional organisational skills and ability to adapt and prioritise.
    • AI experience, Midjourney, Fermat etc

    Additional Information

    What’s in it for you?

    • Employee discount (hello ASOS discount!)
    • ASOS Develops (personal development opportunities across the business)
    • Employee sample sales
    • Access to a huge range of LinkedIn learning materials
    • 25 days paid annual leave + an extra day for your birthday
    • Discretionary performance related bonus scheme
    • Private medical care scheme
    • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

    Working at ASOS

    3 office days / week – may vary across teams (tech teams 3 days at home)

    A little flex time

    Company employees:

    3,000

    Gender diversity (m:f):

    35:65

    Hiring in countries

    United Kingdom

    Office Locations

    Company benefits

    25 days annual leave + bank holidays
    401K
    Accrued annual leave – Max 5 days to carry over
    Adoption leave – 26 weeks enhanced pay
    Annual bonus
    Annual pay rises
    Bike parking
    Birthday off
    Buy or sell annual leave
    Cinema discounts
    Coffee discounts
    Company freebies
    Compassionate leave
    Critical Illness Insurance
    Dental coverage
    Early finish Fridays
    Emergency leave
    Employee assistance programme
    Employee discounts
    Enhanced maternity leave – 26 weeks enhanced pay
    Enhanced paternity leave – 8 weeks enhanced pay
    Enhanced pension match/contribution
    Enhanced sick days
    Enhanced sick pay
    Eye Care Support
    Faith rooms
    Family health insurance
    Fertility benefits
    Financial coaching
    Further education support
    Gym membership
    Hackathons
    Health insurance
    Hertility subscription
    In house training
    On-site catering
    On-site massages
    On-site workout classes
    On-site yoga classes
    Learning platform
    Life assurance
    Mental health first aiders
    Mental health platform access – Access to EAP (Unum)
    Mentoring
    Neonatal leave – 16 weeks leave
    On-site gym
    On-site wellness room
    Open to compressed hours
    Open to part time work for some roles
    Open to part-time employees
    Personal development days
    Pregnancy loss leave – 10 days paid leave
    Private GP service
    Professional subscriptions
    Referral bonus
    Religious celebration leave
    Restaurant discounts
    Sabbaticals
    Salary sacrifice
    Shared parental leave – 26 weeks enhanced pay
    Skilled worker visas
    Study support
    Teambuilding days
    Time off in-lieu
    Travel loan
    Volunteer days
    Summer hours
    Secure on-site parking
    Modern office
    Private booths
    Collaboration spaces
    On-site barista
    On-site shower
    On-site personal trainer
    Carer’s leave
    Fertility treatment leave
    Women’s health leave
    Menopause support

    Awards & Accreditations

    2nd – Most loved - Medium companies

    2nd – Most loved - Medium companies

    Flexa awards 2026