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ASOS • London, United Kingdom

Assistant Designer - WW

Employment type:  Full time
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Job Description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

Job Description

THE ROLE

As an Assistant Designer at ASOS, you will be working closely with the Designer/Senior Designer, designing the amazing ASOS DESIGN ranges for our trend loving customer. If you love fashion design, researching the latest trends and want to be part of a fast-paced fashion forward design team this could be the opportunity for you.

We are particularly interested in candidates with a strong fashion eye, clear handwriting and taste level, and the ability to translate inspiration into compelling product. Technical development and processes can be supported within the team.

THE TEAM

ASOS is one of the UK’s top fashion and beauty destinations, with a growing global presence. Our values are to be authentic, brave, and creative, and we live and breathe these in everything we do.

The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for our ranges. It’s all about newness and finding and designing the most exciting product across a wide range of categories for our fashion loving customers, whatever their style.

PRINCIPLE ACCOUNTABILITIES

  • Researching, developing, and designing ranges for ASOS DESIGN, including identifying key shapes for the season, colour, fabric and building a range which offers choice for our global customer base.
  • Reacting to sales information and design commercially relevant fashion forward ranges.
  • Researching current and future trends by a collection of different sources to identify newness and interpret into first to market pieces.
  • Working with the technical team on initial fits. Identifying and helping problem solve for the department, bringing a strong design point of view while being supported with technical problem‑solving where required.
  • Building relations with suppliers and advising factories on trend direction, construction, key details, materials, and trims.
  • Adhering to the critical path to achieve deadlines, ensuring product is developed for the relevant and optimum selling period.
  • An ability to research and develop unique product working on long lead time product as well as quick reaction short lead Test & React ranges.

JOB FUNCTIONAL KNOWLEDGE

  • Assistant Designer with experience in designing for a Womenswear and/or Footwear & Accessories department, bringing a strong fashion handwriting aligned to the ASOS customer.
  • Previous experience in designing for an aspirational brand or similar High Street Retailer. This experience may come from a Womenswear, Footwear, Accessories or adjacent fashion category brand.
  • Previous experience of working with Far East, European and UK suppliers.
  • Experience in working with a Buyer to plan and deliver a balanced range and first to market pieces
  • Commercial handwriting and understanding of the ASOS Brand and Customer
  • Demonstrates strong taste level, creative instinct and idea generation; technical ability is valued but not required to be fully developed at this level.
  • Excellent Computer Skills: Photoshop, Adobe, CAD, Miro, AI design.

CATEGORY PLANNING & TRADING

  • Delivering on brand OKRs.
  • Consistently using data & analytics to trade risks & opportunities and proactively shape the future department strategy.
  • Recommending creative actions to Designer/Senior Designer & Management.
  • Contribute to the critical path management and speed to market initiatives for the department relating to the brand strategy & our Heart initiatives.
  • Identify opportunities to be first-to-market.

Qualifications

Who We’d Like to Meet

Essential

  • A fashion forward perspective, with a clear sense of handwriting and relevance to the ASOS customer.
  • Strong time management.
  • The confidence to identify problems and makes improvement suggestions, seeking practical ways to overcome barriers and remaining calm under pressure.
  • The ability to communicate to the team & senior management the performance and strategy of the department
  • Willingness to travel in the UK and potentially Internationally as required, for supplier meetings and inspiration / development trip.
  • Ability to work in an agile and dynamic style identifying risks and opportunities.

Desirable

  • Proactive nature with the confidence to work independently within a framework.
  • Thrives in a fast paced, agile environment with exceptional organisational skills and ability to adapt and prioritise.
  • AI experience, Midjourney, Fermat etc

Additional Information

What’s in it for you?

  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra day for your birthday
  • Discretionary performance related bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Apply now

Company benefits

25 days annual leave + bank holidays
401K
Accrued annual leave – Max 5 days to carry over
Adoption leave – 26 weeks enhanced pay
Annual bonus
Annual pay rises
Bike parking
Birthday off
Buy or sell annual leave
Cinema discounts
Coffee discounts
Company freebies
Compassionate leave
Critical Illness Insurance
Dental coverage
Early finish Fridays
Emergency leave
Employee assistance programme
Employee discounts
Enhanced maternity leave – 26 weeks enhanced pay
Enhanced paternity leave – 8 weeks enhanced pay
Enhanced pension match/contribution
Enhanced sick days
Enhanced sick pay
Eye Care Support
Faith rooms
Family health insurance
Fertility benefits
Financial coaching
Further education support
Gym membership
Hackathons
Health insurance
Hertility subscription
In house training
On-site catering
On-site massages
On-site workout classes
On-site yoga classes
Learning platform
Life assurance
Mental health first aiders
Mental health platform access – Access to EAP (Unum)
Mentoring
Neo-natal leave – 16 weeks leave
On-site gym
On-site wellness room
Open to compressed hours
Open to part time work for some roles
Open to part-time employees
Personal development days
Pregnancy loss leave – 10 days paid leave
Private GP service
Professional subscriptions
Referral bonus
Religious celebration leave
Restaurant discounts
Sabbaticals
Salary sacrifice
Shared parental leave – 26 weeks enhanced pay
Skilled worker visas
Study support
Teambuilding days
Time off in-lieu
Travel loan
Volunteer days
Summer hours
Secure on-site parking
Modern office
Private booths
Collaboration spaces
On-site barista
On-site shower
On-site personal trainer
Carer’s leave
Fertility treatment leave
Women’s health leave
Menopause support

Working at ASOS

Company employees:

3,000

Gender diversity (m:f):

35:65

Hiring in countries

Türkiye

United Kingdom

Office Locations

Awards & Accreditations

2nd – Most loved - Medium companies

2nd – Most loved - Medium companies

Flexa awards 2026

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