Marketing Manager

Job Description

An early pioneer in positively disrupting the world of recruitment as we know it, Troi are now taking the “embedded hiring” world by storm with HQ’s in both London and New York, and launching in the Netherlands.

Troi’s model combines the benefit of an internal recruiter coupled with the benefits of an agency behind the scenes. Making the hires is just part of what we do (though a very important part, obviously). Ultimately we’re an end-to-end recruitment service providing the superior talent solution to scaling businesses across the globe. Think recruitment-as-a-service.

We don’t think of our clients as “clients” ,we prefer the term “partners”. Our partners, a bit like our Troi employees, are from a variety of backgrounds. We work with tech scale-ups start-ups and enterprise companies such as Miro, CUDOS and Epic Games.

After a very successful year, we’re looking to bring onboard a Marketing Manager, with an emphasis on growth marketing, to lead and develop our Marketing Department and outbound strategy. We’re very much in ‘growth mode’ right now, having swiftly recovered from the economic impact that Covid-19 has brought and therefore, hiring a Marketing Manager will help shape how we position ourselves in the market and bring onboard more enterprise clients in the future.

What you’ll be doing

• Owning and executing our go-to-market function and overall marketing strategy

• Shaping our outbound email-marketing engine

• Create and test innovative and engaging campaigns across multiple channels

• Become the SME for Outreach.io

• Generating a lead pipeline through digital channels including email, nurture, webinars, social, ensuring top of funnel leads

• Supporting the creation of our sales/outbound strategy, working with Client Services and our founders to do so

• Find ways to revive inactive subscribers, lost pitches and reduce marketing costs

• Manage the marketing team to ensure content and strategy aligns across all internal and external marketing channels

• Look after all internal marketing communications

• Research and attend events that will help develop Troi’s brand in the market

• Become the in house data “guru” for all things sales and marketing

• Partner with our People team to ensure that the Troi employer brand is reflective in all demand generation efforts

What we’re looking for

• 5+ years of marketing experience, with 3 of those years in Growth or Demand Generation Marketing

• Management experience: you will have a few direct reports

• B2B marketing wizard

• Expert with CRM/Email Marketing systems and all the related bells and whistles (we use Outreach.io but we’re not too fussed on what you've used as we know they’re all broadly similar)

• The ability to write effective campaign content in line with our style and approach

• Proven experience working with sales teams and supporting programs to drive awareness and sales

• Short-term and long-term marketing plan development, market segment targeting and campaign goal setting

• A ‘get stuck in’ type mentality

• Proficiency in reporting on campaigns and utilising data to gauge effectiveness of content

• Creative and independent mindset, you’ll be offered support and guidance but this is a real opportunity to take our marketing and outbound activity by the horns and grow it

• Past experience in a Start-up/scale up. We are a small company that is growing fast, with changing requirements and. You must be adaptable and willing to work in a dynamic environment

Nice to have:

• Leadership/ management experience of small teams

• Experience within the recruitment sector

What's in it for you?

• Private Healthcare

• 30 days holiday plus bank holidays

• Work in an adult and remote-first culture

• Chilled out dress code

• Absolutely NO micro management

• Time off between Christmas and New Year

• 50% off gym memberships and discount on sports apparel and health related technologies

• Some of the most awesome social events you will ever attend arranged by our very own social team

• Enhanced Maternity and Paternity pay

• Work from home set up paid for by Troi - Everything you need to work comfortably at home