Head of International Marketing, Europe

Job Description

Job Outline:

The Head of International Marketing is a brand new role at Crowdube. They will spearhead the launch of Crowdcube across European markets including France, Spain and the Nordics. They will grow and manage a team of local marketing professionals and build a strategy to support both our B2B and B2C efforts. This is an exciting opportunity to build and scale a brand across new territories and shape our communications strategy for each local market. This role can be based in London, Paris or Barcelona.

Who we are:

As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in. Having amassed an investor community of over 1 million people, which has funded over 1,000 businesses, Crowdcube was named the most active investor in private equity in 2020.

Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.

Since founding in 2011, we’ve successfully funded over 1,000 campaigns with brands from across the globe, such as Monzo, Brewdog, Grind, Cowboy, Mintos and what3words.

What you will be doing:

• Oversee and lead marketing plans and activities in all required European territories except the UK (with particular attention to France, Spain and Nordic regions)

• Work closely with the CMO to create marketing objectives for all required markets

• Manage a growing team of regional marketing professionals to help them achieve their KPI targets

• Work closely with heads of marketing in the UK to apply known best practices where appropriate and ensure we apply in-market best practice and solutions where appropriate

• Work closely with regional commercial managers to ensure they have the marketing support required to win new business in their territories and can support businesses from sales lead to successful crowdfund and beyond

• Oversee and manage the transcreation and new creation of local content

• Ensure Crowdcube’s brand messages are consistent or augmented where required across all required markets

Ideally you:

• Are multilingual (French, Spanish and/or German preferred but not prerequisite)

• Have at least 5 years' experience doing an international marketing role

• Have some B2B marketing experience working in tech businesses

• Can apply strategic marketing practices (i.e. market segmentation)

• Can oversee an increasingly complex content architecture in multiple languages

• Can be flexible in approach to markets at different stages of maturity

And you:

• Are able to travel frequently (Covid rules excepted)

What we are offering:

We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses. We’re passionate and hard-working, and we take care of our team:

• £Competitive

• Participation in the employee share option plan (subject to the prevailing company policy at the time)

• 25 days holiday + bank holidays + holiday for tenure

• Pension Scheme

• Private Medical Scheme

• Access to Plumm, a mental health platform

• Life Assurance Scheme (4 x salary) - (UK residents only)

• Access to Sunlight - a learning & development platform with a £1000 training and wellness budget per year

• Cycle to Work Scheme - (UK residents only)

• Weekly demos to show what we're working on, monthly team meetings

• Company perks such as fruit, snacks, fitness classes and weekly office beers

• Company outings and activities (previous fun included a trip to a gin distillery, karaoke, charity football match, Square Mile Relay, bowling and a day at River Cottage)* benefits to be confirmed depending on country of residence*

Our interview process typically consists of an initial phone screen, an interview with the hiring manager and a task, followed by a final interview with other members of the team. There aren't any trick questions and the task will typically be based on a real scenario the team have worked on.

Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.

We are a flexible workplace. Cuber Choice enables Cubers and future Cubers to do their best work, in whatever way is best for them and the business. We commit to treating all employees equally, whether they are home or office-based. We do not reward presenteeism but focus on impact. Employees may choose a different work schedule to meet personal or family needs. This includes early finishes, late starts, selecting your own working hours, and you may also choose to split your time between home and office.