Customer Marketing Manager

Job Description

As the SaaS space expands, there’s more potential than ever for growing software companies.  

Having a great product is only part of the journey. B2B SaaS companies today face endless competition, live or die by customer acquisition costs, have to earn customer loyalty every day, need to operate across borders, and must navigate increasingly complex regulations. 

Paddle alleviates this pain with its industrialised Revenue Delivery Platform that makes it easy for SaaS companies to respond faster and more precisely to every growth opportunity across acquisition, renewals and expansion.

Our all-in-one platform is purpose-built for modern SaaS execution and already powers growth for over 2000 software companies, globally. Our Revenue Delivery Platform integrates checkout, payment, and subscription management, making it easy for businesses to activate new business models, enter new markets, turn on new offerings, and renew subscriptions without friction and we handle compliance globally, so our Sellers always operate with full integrity.  

How you’ll fit in

Paddle’s customers have strong and engaging stories to tell which highlight our product advantages and differentiators to similar prospects. As Customer Marketing Manager, you will drive customer engagement and advocacy to bring their experiences and stories to a wider audience. 

You will work with our sales and success teams to identify suitable customer advocates. You will build relationships and trust directly and collaborate to create opportunities to share peer-to-peer references and compelling customer content with a variety of internal and external stakeholders. 

In addition,  you will refine the customer marketing playbook that engages customers across their entire lifecycle and measure the success of advocacy projects. 

What you’ll do

Customer Advocacy

• Build and execute customer advocacy initiatives with the Success team
• Work with customers to create mutually-beneficial advocacy initiatives
• Track and analyze the ROI for customer engagement and advocacy efforts

Journey Mapping

• Design customer marketing playbook that engages customers across the lifecycle
• Ensure that we have messaging, materials, and internal enablement to ensure a smooth customer journey

Customer Stories and Case Studies

• Define the sales and marketing requirements for customer storytelling
• Own the end-to-end process from customer identification through to promoting their story internally and externally
• Create a customer marketing repository of reference and success stories so they can be quickly distributed and promoted both internally and externally

We’d love to hear from you if you

• Have engaged directly with customer advocates on mutually beneficial projects
• Are a collaborator who can influence and partner with internal and external stakeholders
• Are an excellent storyteller with strong verbal, and written communication skills
• Can work with customer executive-level stakeholders 

Preferred Skills

• Experience working with SaaS customers
• Experience working with payments and billing solutions

Why you’ll love working at Paddle

We are a diverse team of around 120 people and care deeply about enabling a great culture which is inclusive no matter your background. We celebrate our diverse group of talented employees and we pride ourselves on our transparent, collaborative, friendly and respectful culture.

We offer a full slate of benefits, including competitive salaries, stock options, pension plans, private healthcare and on-site coaching sessions. We believe in flexible working and offer all team members unlimited holidays and 3 months paid parental leaves regardless of gender. We value learning and will help you with your personal development from constant exposure to new challenges and annual learning stipend to regular internal and external training.

About us

Our mission is to help software companies succeed — enabling them to focus on creating products the world loves. Thousands of companies rely on our revenue delivery platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses.

Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster.

Deloitte Fast 50 named us amongst the fastest growing software companies in the UK four years running, and we’ve raised over $93m in funding from incredible investors such as FTV Capital, Kindred, Notion, and 83North.