The challenge

BMT is a maritime-oriented high-end design house and technical consulting firm, driven by a passion for solving complex, real-world problems. With increasing global competition and rapid innovation cycles, BMT understands that attracting and retaining the right talent is critical to maintaining its excellence.

Company culture is at the heart of BMT’s success. They wanted to increase the visibility of their employee experience and attract candidates who truly align with their values. That’s why, in 2024, they joined Flexa to showcase their culture and reach job seekers who prioritise workplace environment when choosing an employer.

How did Flexa help?

At Flexa, we make it easy for companies to demonstrate their workplace culture and employer brand to the right audience. Here’s how we helped BMT:

• Flexa verification – BMT  completed our EVP quiz to define their ways of working, from flexibility, policies to benefits and DEI commitments. We then surveyed a statistically significant portion of their employees to validate these claims.
• Customisable employer profile – We provided BMT with a dedicated profile that highlights their unique working environment, from flexible policies to their people-first culture.
• Targeted talent attraction – By being on Flexa, BMT was able to connect with job seekers who actively seek companies with a strong cultural fit, leading to more aligned applications.
• Increased external visibility – BMT benefited from additional exposure through Flexa’s social media, and blog features, reaching a wider audience of engaged candidates.

The impact 

This led to significant increases in employer brand engagement and talent interest:

• 6.4x increase in company saves over the course of 2024
• 4.6x increase in company saves from candidates who prioritise company culture

We spoke to BMT to hear more about their experience and the impact Flexa has had on their hiring success.

Why is company culture so important to BMT?

At BMT, company culture is a core part of how the business operates and succeeds. Our strong focus on employee engagement and satisfaction is reflected in initiatives like the Social Team, made up of a core committee and regional champions who organise events and create a fun, friendly workplace across the UK and Europe.

We also place high importance on diversity, equity, and inclusion, backed by flexible working policies and comprehensive benefits that empower employees to succeed. As an employee-owned business, BMT offers autonomy and independence, encouraging innovative thinking and allowing the company to reinvest in its people.

This culture also drives recruitment and retention. Our talent team understands the internal culture deeply, helping them find candidates who truly align. This makes hiring faster and more effective. When it comes to clients, BMT’s people-first mindset builds long-term relationships based on trust, collaboration, and a strong understanding of customer needs. In short, culture influences everything BMT does, from how people are supported internally to how the company delivers value externally.

What challenges were you facing in attracting talent that aligned with your culture?
We face several challenges in attracting talent that fits our culture. Ensuring diversity and inclusion remains a priority but is challenging, as we focus on gender diversity targets and monitoring hiring and promotion rates. Continuously finding candidates who align with BMT's values and culture, in addition to having the required skills, is an ongoing effort. The competitive job market means candidates seek more than just a salary; they prioritise flexible working conditions, career development opportunities, and a positive company culture. Effectively communicating and showcasing our culture to potential candidates is crucial but can be difficult. Additionally, ensuring our recruitment processes are efficient and aligned with our culture and values is another challenge. These issues underscore the importance of a strong and well-communicated company culture in attracting the right talent.

How did you find the Flexa verification process?

The Flexa verification process was very easy to navigate, our account manager has been intrinsic to making things simple and straightforward.

What aspects of your Flexa profile have helped showcase your culture most effectively?

The Flexa profile has effectively showcased BMT's culture through several key aspects. 

The Live Feed updates allow BMT to share company updates, employee-generated content, and events, giving candidates a deeper insight into the company's culture. Highlighting the hybrid work environment has resonated well with potential employees, attracting those looking for flexible working conditions. 

BMT's commitment to diversity, equity, and inclusion is prominently featured, helping to attract a diverse talent pool. Anonymised employee feedback on the Flexa profile builds trust and credibility, confirming BMT as a fantastic and flexible place to work. The profile has significantly increased BMT's global visibility, attracting a wide range of candidates. 

Additionally, the Flexa seal of approval boosts BMT's employer brand by showcasing its flexible working environment and commitment to employee well-being, improving candidate trust and SEO rankings. Overall, these aspects have been instrumental in attracting diverse talent and enhancing BMT's employer brand.
Overall, the Flexa verification process has significantly improved BMT's recruitment, retention, and employer branding efforts.

What impact have you seen on the quality of candidates engaging with BMT since joining Flexa?

Since joining Flexa, BMT has seen a significant improvement in the quality of candidates engaging with the company. The Flexa accreditation has boosted BMT's visibility, attracting a diverse range of candidates, particularly those seeking flexible working conditions. This has led to an increase in applications from high-quality candidates who align well with BMT's culture and values. Additionally, the Flexa profile has enhanced BMT's employer brand, making it more appealing to top talent and improving recruitment and retention efforts

Would you recommend Flexa to other companies looking to improve their employer brand visibility? Why?

Yes, we would recommend Flexa to other companies looking to improve their employer brand visibility. Having the Flexa seal of approval adds credibility and trust to the hiring process, making BMT more appealing to top talent. Overall, Flexa has been instrumental in improving recruitment and retention efforts while promoting a positive company culture.