Pioneer Profile: Meet Naomi Cruden
20th Feb 2024
It’s time that we recognise the people behind the evolving world of work. Our working lives have shifted to being more inclusive, more people-centric, more flexible, and just plain better for both employees and companies.
These changes didn’t just happen: they were put into place and upheld by individuals and teams working to create a better working future for everyone.
So we’re finally putting the spotlight on the people who make great companies great: the people-people.
People-people are crucial to the success of every company. They find you the talent that drives you forwards, and they’ve taken on an increasingly strategic role in the past few years – often taking on responsibility for mental health, diversity and inclusion, culture, EVPs, Employer Branding and team happiness.
Read more about the Pioneers List and go behind the scenes to understand how and why we’ve selected our Pioneers.We’re delighted to introduce you to Naomi Cruden, Talent Manager at Flexified company Amplifi,, and one of our 2024 Pioneers. Read on to hear all about her career, her experiences with flexible working and building great company cultures, and her hopes for the future of work.
Tell us a little bit about your career history, and how you got to where you are now. What were the key milestones?
After finishing University I worked at a recruitment agency for 2 years. I learnt so much in that time about what good recruitment processes look like, and what good company culture was, so when I spoke to the guys at Amplifi, I knew they were onto something good.
Amplifi’s culture was so forward thinking at the time (this was back in 2020!). Everyone could work how and where they wanted, their processes were simple and effective, and there was a huge opportunity to help them grow their team which at the time was only 20 permanent employees.