Digital Product Lead

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

The Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and has deep knowledge of the specific product/channel and its features in order to develop and maintain going forward.

This role reports to Digital Product Manager (Group Platform).

Works across channels to promote and support digital products and services (Group Rewards & Loyalty Platform in this case) inline with Vodafone’s digital strategy;

Designs, develops, tests and rolls out journey flows and conversion funnels;

Oversees lifecycle of the specific product/channel and its features in order to develop and maintain them;

Propose digital first solutions by knowing the relevant products, solutions, features and their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions;

Understands key tools and technologies and supports the team by formulating hypotheses and developing insights to effectively resolve customer issues and enable personalisation;

Understands and leverages digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment;

Experiments with new technologies and services and explores digital opportunities to boost digital sales and engagement, (e.g. Vodafone Stories, Gamification, Member gets member, Insider, Target, Tealium etc);

Creates innovation in digital product journeys with prioritized features to drive value in short delivery cycles;
Defines a robust MVP based on the squad’s priority and understanding of user research and the high-reaching space;

Supports in the creation of a world class experience for customers;

Works with Frontend/Backend Developers, Solution Designers and UX/UI Designers and where relevant, Customer Operations to understand call drivers and build capabilities to drive an excellent customer experience.

This role specifically takes our Group and other Market colleagues as internal customers and other markets’ CBU customers as our end users, requiring an exceptional level of communication and understanding within different markets, cultures and divisions.

Who you are

Compiles a full range of data sources to drive a consolidated set of insights to answer business problems. Evaluates options and outcomes and makes informed data driven decisions. Trusts and uses data and analytic tools effectively to resolve customer issues and longer term to identify and eradicate unnecessary challenges.

Has clear understanding of industry trends, economic, financial KPIs (e.g. profit and loss) market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy. Can understand and interpret the impact of external factors on the function or organisation. Understands KPIS and levers to pull to drive commercial performance.

Minimum 4-5 years experience of Digital Product/Channel.

Builds understanding of customer needs to inform solutions
Define the price of the products/propositions that will deliver against the developed segment, through an understanding of economic patterns, market practices and competitor behaviours in the market place. Apply behavioural economics so that it is in the customer's best interest. Measure and evaluate pricing designs and systems. Assess competitor moves/responses, including war gaming. Fully adhere to competition law requirements around Pricing.

Defines / manages product and proposition strategy, including roadmap of a particular product or product group and effective roll out in target territories such that it targets an identified customer need or opportunity. Understanding of the relevant products, solutions, features and their customer benefits, apply this knowledge to segment-specific customer insights via specific propositions, proposing digital solutions first. Continuously refine, consolidate, and promote long-term revenue streams from customers (including the evolution from individual purchases to household/account level purchases of multiple connectivity solutions).

Is able to analyse and understand segment insight based marketing trends in a market. Demonstrates thorough understanding of Vodafone and competitor marketing practices and apply those practices effectively to support the market segment based commercial approach. Demonstrate the business value and customer benefits for each segment. Design, develop, execute and evaluate strategies targeted at specific segments, utilising an effective mix of sharp insights, differentiated propositions, relevant channels and go to market plans.
Able to contribute expertise for the benefit of a shared objective, project, or mission.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

We like to keep them flexible:

• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services

Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr

https://www.vodafone.com.tr/insan-kaynaklari

Instagram: https://www.instagram.com/vodafonekariyer/

Youtube: https://www.youtube.com/user/VFTurkiye

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.