Vodafone
Base Management Specialist
Location: Dar Es Salaam, Tanzania, United Republic of
Location flexibility: Office based
Job Description
Role Profile and Key Responsibilities
Role purpose:
Support and execute base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g data up-sell initiatives, tariff migration initiatives
The primary responsibilities of the role are therefore to manage:
- Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective
- Support on day-to day base management reporting and conduct analysis to drive initiatives
- Plan and support all the BTL SMS communications.
Key Responsibilities:
- Execute E2E campaigns on cross-selling, upselling and base management initiatives
- Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
- Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
- Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
- Prepare and ensure successfully execution of weekly SMS communication calendar.
- Support driving Mpesa initiatives to increase penetration of Mpesa users
Qualifications, Core Competencies, Knowledge and Experience
- 2+ years’ experience in customer value management programs
- Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT.
- Strong analytical skills and business acumen.
- Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
- Telecommunications experience would be advantageous.
- Experience in coding with Python, JavaScript environment is an added bonus
- Excellent analytical and logical reasoning skills translated from consumer insights
- Excellent communication skills
- Strong stakeholder management skills
- Ability to anticipate customer, competitor and market dynamics
- Able to challenge the status quo
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2 office days / week
A little flex time
Company benefits
UK (28), India (22), Egypt (21), Hungary (20), Romania (20), Albania (22), Turkey (14) days annual leave + bank holidays
Work from anywhere scheme – work for up to 20 days/year abroad (dependant on country)
Annual bonus – dependant on company performance
Employee discounts
Personal development days – once per quarter
Learning platform – access to Harvard Business Publishing, MIT Horizon and Skillsoft
Enhanced maternity leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced paternity leave – 16 weeks (paid) with a phased return to work over 6 months
Volunteer days – up to 5 days
Coaching – access to a free certified internal pool of coaches
Mentoring
Carer’s leave
Adoption leave – 16 weeks (paid) with a phased return to work over 6 months
Enhanced sick days
Mental health platform access
Mental health first aiders
Employee assistance programme
Complimentary Medical Services – 24/7 online doctor service
Compassionate leave
Home office set up
Buddy scheme
Referral bonus
Early finish Fridays
Buy or sell annual leave
Cycle to work scheme
Life insurance
Sabbaticals
Salary sacrifice
Share options
Teambuilding days
Faith rooms
Enhanced pension match/contribution
Learning license
Awards & Accreditations
1st – Most loved - Large companies
Flexa awards 20261st - Most Inclusive Company
Flexa awards 2026Top 5 - Most Flexible Company
Flexa awards 2026
