CRM Analyst

Job Description

CRM Analyst (Entry Level)

Location: Handforth, Cheshire (Hybrid – Support Office)
Contract: Permanent, Full‑time (39 hours per week)

About the role

We’re looking for a CRM Analyst to join our growing CRM and Marketing team. In this role, you’ll play a key part in delivering our CRM marketing plan by providing accurate data, targeting, and insight to support impactful customer communications.

Working closely with CRM and Marketing colleagues, you’ll help shape customer journeys, analyse campaign performance, and identify opportunities to continuously improve how we engage with customers throughout their lifecycle. This is a great opportunity for someone with strong analytical skills who’s looking to grow their career in CRM and marketing analytics.

What you’ll be doing

• Building and delivering accurate campaign selections using Salesforce Marketing Cloud
• Translating business requirements into effective data and targeting solutions
• Carrying out thorough quality checks and supporting strong data governance
• Producing insightful analysis to evaluate and optimise CRM campaigns
• Presenting clear, actionable recommendations to stakeholders
• Supporting automation to improve campaign efficiency and scalability
• Designing test matrices and producing performance reports to drive optimisation

What we’re looking for

• Strong analytical skills, with experience using a coding language such as SQL
• High attention to detail and a commitment to accuracy and quality
• Strong organisational skills, able to prioritise in a fast‑paced environment
• A collaborative mindset, with the confidence to take ownership and ask for support when needed
• An understanding of data governance best practice

Desirable (but not essential)

• Experience with campaign management tools (e.g. Salesforce Marketing Cloud)
• Knowledge of CRM principles
• Experience in retail or customer‑focused environments
• A degree (or equivalent) in a STEM subject — or relevant hands‑on experience

What’s in it for you

• The chance to develop your skills in CRM, analytics, and marketing
• Supportive team environment with opportunities to learn and grow
• The opportunity to make a real impact on customer engagement

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!