Associate Director, Paid Social

Job Description

Job Title: Associate Director, Paid Social, VaynerCommerce

Reports to: Director, Paid Media

Who We Are:

VaynerCommerce is an end-to-end digital commerce strategy and implementation partner with a mission to create enduring commerce brands. VaynerCommerce was born from the frustration that brands were left with no viable options in the market when it came to building sustainable online customer growth.

VaynerCommerce has assembled a team of DTC and omnichannel experts to design, develop, and scale the future of eCommerce. We work across Fortune 100, venture capital, and private equity-backed consumer brands to build enduring direct- to-consumer businesses - and partner at every stage of the life cycle, from ideation to incubation to commercial scale. To achieve client goals, we focus on providing five core capabilities: strategy, design, product, technology, and growth.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem-solving.

What You Will Do:

The Associate Director of Paid Media supports VaynerCommerce growth engagement teams on ensuring partner brands meet their growth goals, specifically in the performance acquisition channels. This role is highly cross-functional,working with internal and client teams, to analyze and implement data-driven recommendations to improve outcomes for partner brands. The Associate Director of Paid Media will lead a team of media buyers responsible for launching and optimizing new and existing paid media campaigns on a range of platforms. They will also manage spend for particular high-value, high-spend clients until a member of the team can handle management themselves.

Responsibilities:

• Own the strategy, execution, and optimization of paid social across a number of clients
• Manage digital forecast, reporting, communicating plans and results to key stakeholders
• Manage a seven-digit advertising budget and deliver against client KPIs (Conversion, CAC, ROAS)
• Lead and develop more junior paid media buyers
• Provide recommendations and test new strategies
• Use data to uncover opportunities to optimize performance across the funnel (new ads, ad placements, landing pages, etc.)
• Partner with our Creative team to ideate, develop and test new ad concepts that deliver on client goals

What We're Looking For:

Experience:

• Bachelor's degree (or proof of high fluid intelligence)
• 5+ Years experience as a Media Planner/Buyer within an agency, entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance)
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros
• Experience across buying/biddable platforms in any of the following:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Programmatic Display/Video - DV360, The Trade Desk, AppNexus, etc.
• Publisher/Partner Direct
• Connected TV/OTT (Roku, Hulu, etc.)
• Digital Audio (Spotify, Pandora, etc.)
• Any Additional Experience in the following a plus:
• DOOH, Non-Linear TV
  
  

Skills:

• You live for today’s digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
• You want to have an impact and are passionate about the work you do.
• You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
• You have a proactive approach, can juggle multiple responsibilities, and excel under pressure.
• You are a strategic thinker, connecting the dots between creative, data, and financial results to create and advocate for your own strategies to drive growth.
• Finally, and importantly, you are comfortable taking on a high level of responsibility and building relationships
  

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.
• Base Salary $120K-$140K
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits