Unibuddy • Toronto, Canada

Product Marketing Executive

3–4 days/week at home

Fully flexible hours

Apply now

Job Description

About us

We’ve grown at an incredibly fast pace since our launch in 2017. We’re the trusted student recruitment partner to more than 600 higher ed institutions in 35 countries worldwide, including the Boston University, University of Southern California, NYU, University of Cambridge, Kings College London, HEC Paris, and Erasmus.

We’ve raised over $33M from top-tier investors, and we’re on course to achieve our mission of empowering 10 million students to make the right choices in their higher ed journey.

Here’s where you come in

We’re seeking a driven individual who is eager to jumpstart their career and make an impact in the field of product marketing. This role is ideal for someone who is early in their marketing career and is looking to gain valuable experience working in a dynamic and growing company.

As a Product Marketing Executive, you will be working on a variety of projects ranging from customer engagement programs, events, content creation, and supporting the wider marketing team. If you are a self-starter who thrives in a fast-paced environment, we want to hear from you!

What you’ll be doing

  • You’ll work directly with our most passionate and loyal customers to shine a spotlight on their experiences using Unibuddy.

  • You will be responsible for developing social proof, including case studies and testimonials. And you’ll lead efforts to expand our reach through our customers, such as referrals and the Unibuddy Champions advocacy program.

  • You will work closely with others in the Marketing team to execute campaigns, launches, events, and experiments.

  • From landing pages to product fact sheets to videos and more, you will help guide how marketing assets ultimately come to life, as well as how we improve upon them.

  • You will become an expert on the higher ed market. You'll support market research, regularly meet with Revenue teams to draw market insights, and learn the competitive landscape to help inform roadmaps, marketing, pricing and more.

  • You’ll specialize in delighting and engaging our customers through educational content, focusing on customer engagement and product adoption.

  • Youʼll get to know our products inside out. You will deeply understand how Unibuddy uniquely addresses customer needs, making it your main goal to express that value in compelling messaging and positioning for external and internal audiences.

  • Youʼll arm customer-facing teams with the messaging, collateral and tools they need to increase demand and accelerate the pipeline.

This might be for you if

  • You have experience in marketing, customer marketing or advocacy or a related field. Experience in educational technology or working with higher-ed customers is a plus.

  • You are passionate about serving and deeply understanding B2B customers.

  • You are collaborative: you are at ease working with Product, Sales, Customer Success, and Marketing stakeholders on a regular basis.

  • You are a good communicator: you are an effective, writer and presenter for a higher-ed audience.

  • You’re analytical: you could research and develop a thorough understanding of Unibuddy customers, their challenges, and how our products uniquely address their needs.

  • You’re organized and can prioritize your work to complete projects and group work to deadlines.

  • You are a strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.

  • You are proactive: you’re an active listener who can identify areas of opportunity where you can have an impact and jump on those without having to be assigned the work.

  • You are agile: you are flexible to re-prioritize on the fly without sacrificing attention to detail.

We know that typically some people only apply to jobs if they see themselves checking every box. We believe we’re more than boxes to check. If you don't meet all the requirements but think you might still be right for the role or others, please apply anyway. We're always eager to speak to people who connect with our mission and values.

Perks and benefits

This role is available to people based in (East Coast) Canada with occasional travel to events or team meetings required.

  • Salary plus stock options < CAD $73,000 (depending on experience) if you live in Canada
  • 25 days of vacation plus national holidays and four additional days company-wide at the end of the year.

  • Family-friendly policy. Enhanced maternity, paternity and adoption leave.

  • Work-from-home setup provided.

  • Life insurance.

  • Private healthcare is provided by Bupa.

  • Benefits applicable if you live in Canada:
  • Health insurance for you, and contributions for your family, dental and vision optional
  • RRSP.

We rock! It’s our people that make us successful. We have 100 employees globally and a fantastic culture. But don’t take our word for it - we’re proud to be named by Built In as one of the best mid-sized companies to work for in the US, Mogul awarded us as a top 100 workplaces for benefits, and we won an award with Flexa as one of the most flexible EdTech & Education companies.

Are you ready to become a buddy? Apply now.

Please send a resume and showcase your motivations.

Not quite ready to apply or have some questions? Then you can get in touch with the People Experience team at becomeabuddy@unibuddy.com

Company benefits

Enhanced maternity leave – 18 weeks full pay
Enhanced paternity leave – 12 weeks full pay
Adoption leave – 18 weeks full pay (primary carer), 12 weeks full pay (secondary carer)
29 days annual leave + bank holidays
Enhanced sick pay – Unlimited full pay leave
Work from home allowance
Teambuilding days
Private healthcare
Spill - Mental Health App
£800 Learning & Development Budget
Life Insurance
Company Pension Matched up to 6%

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options Unibuddy provides and then we anonymously survey a statistically significant proportion of their employees to make sure Unibuddy is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at Unibuddy

Company employees


Gender diversity (male:female)

M:F:O 52:47:1

Office locations

London, New York, Bangalore, Toronto, Taiwan

Funding levels

What employees are saying

"I love working at Unibuddy, we have a very flexible culture where our team understands life can get in the way. We're given the freedom to work around our needs."

Anonymous Marketing Team Member at Unibuddy

Awards & Achievements
Most flexible EdTech & Education companies

Most flexible EdTech & Education companies

Industry awards 2022