Lifecycle Marketing Manager

Job Description

About us

We’ve grown at an incredibly fast pace since our launch in 2017. We’re the trusted student recruitment partner to more than 600 higher ed institutions in 35 countries worldwide, including the Boston University, University of Southern California, NYU, University of Cambridge, Kings College London, HEC Paris, and Erasmus.

We’ve raised over $33M from top-tier investors, and we’re on course to achieve our mission of empowering 10 million students to make the right choices in their higher ed journey.

Here’s where you come in

As Lifecycle Marketing Manager, you’ll work cross-functionally with Marketing, Sales, Product and Customer Success to support the entire customer journey and help Unibuddy achieve our acquisition, engagement and retention goals. You will be responsible for every stage of the funnel to improve customer nurture and help achieve revenue targets.

As lifecycle marketing is a new function at Unibuddy, you will lead in building the strategy across email, push, SMS and in-app. You will also be responsible for implementing and executing the strategy you create and have real ownership over your area of expertise.

What you’ll be doing

• Salesforce and Marketing CRM (Pardot, HubSpot) admin

• Segment and build customers lists with actionable data

• Partner with the Events team to nurture registrants and attendees

• Nurture top-of-funnel leads to conversion

• Continually test and improve campaign efficiency across all channels

• Support sales in outbound outreach sequences by aligning messaging and building automations

• Execute multi-channel marketing across email, SMS, Intercom, and in-app messaging

• Link contacts to customer profiles to provide more data accessibility to Customer Success team and engage customers through nurture

• Drive product adoption by optimizing onboarding and tracking and utilizing in-app customer behavior

• Educate customers on how to utilize the product for maximum ROI and to meet their business objectives

• Identify cross-sell/upsell opportunity and build out retention initiatives

• Support student marketing campaigns for end user

This might be for you if

• Have experience in B2B lifecycle marketing and have success stories as well as lessons to share; higher education experience a big plus

• Have led full-funnel lifecycle marketing, not just pre or post acquisition

• Have experience working in, or demonstrated ability to flourish in, a fast-moving startup environment

• Are a technical expert with experience using Salesforce Pardot or equivalent CRM

• Have knowledge of SQL and customer segmentation

• Have superb attention to detail to ensure output is of consistently high quality

• Canbe agile — you are flexible to re-prioritize on the fly without sacrificing utmost attention to detail

• Possess strong communication skills, both written and oral

• Are a strong writer with experience writing channel-specific messaging

• Bring an “always learning” growth mindset to the team and to your work

• Embody ‘impact over input’ and able to ruthlessly prioritize the most revenue and business-impacting initiatives

• Knowledge of GDPR (EU), CASL (Canada) and CCPA (U.S.) privacy laws

We know that some people only apply to jobs if they see themselves checking every box. We believe we’re more than boxes to check. If you don't meet all the requirements but think you might still be right for the role or others, please apply anyway. We're always eager to speak to people who connect with our mission and values.

About our team

Our marketing ‘dream team’ is a tight-knit seasoned group of specialists supported by a strong bench of freelancers. We are obsessed with impact over input, driving revenue and building the brand with gusto.

Perks and benefits

This role is available for applicants based in Canada.

• Highly flexible work culture. Hybrid (Toronto) or fully remote.

• 25 days of vacation plus national holidays and four additional days company-wide closure at the end of the year.

• Enhanced maternity, paternity and adoption leave.

• Health insurance for you and your familly.

• Life insurance.

• RRSP.

• Mental health support provided by Spill.

We rock! It’s our people that make us successful. We have 100 employees globally and a fantastic culture. But don’t take our word for it - we’re proud to be named by Built In as one of the best mid-sized companies to work for in the US, Mogul awarded us as a top 100 workplaces for benefits, and we won an award with Flexa as one of the most flexible EdTech & Education companies.

Unibuddy Values

Our values anchor us. They hold us accountable for how we behave, especially in difficult circumstances. They are how we work, from hiring new employees to making tough decisions to providing feedback, these values define “The Unibuddy Way.”

While values such as honesty, integrity, and politeness are important, they’re also a given–table stakes for working at Unibuddy. The four values below embody what is unique about our culture and how we operate. They don’t just set us apart, they are essential to our long term success.

Power to the Peers: What we can achieve together far outshines what we can do alone

Hungry to Grow: We aren’t satisfied with the status quo

Thrive in the Thick of It: We’re cool under pressure, and deliver when the stakes are highest

Impact over Input: Our ultimate yardstick is impact

Are you ready to become a Buddy? Apply now.

Not quite ready to apply or have some questions? Then you can get in touch with the talent team at becomeabuddy@unibuddy.com