Tyk • London, United Kingdom

Marketing Campaign & Programme Manager

Employment type:  Full time


Fully flexible hours

Dog friendly

Job Description

Who is Tyk, and what do we do?

The Tyk API Management platform is helping to drive the connected world and power new products and services. We’re changing the way that organisations connect any number of their systems and services.Whether internal, external, public or highly encrypted systems, Tyk helps businesses drive value across the retail, finance, telecoms, healthcare, or media industries (to name just a few!) If you’ve banked online, used an app to check the news, or perhaps even driven a connected car, API’s, and by extension, Tyk, make that possible. Founded in 2014 with offices in London – UK, London – Ontario, Atlanta and Singapore, we have many thousands of users of our B2B platform across the globe. Brands using Tyk range from Lotte, Bell, Dominos, Starbucks, to RBS and Societe Generale. We have a varied user base hailing from every continent – even Antarctica.

Our Mission

Tyk is on a mission to connect every system in the world. We’ve started by building an API Management platform.

Role Overview

We are looking for a senior Marketing Campaign Manager to plan, execute, and analyse integrated marketing campaigns and programmes for a highly technical product and customer base: API Management.

What we’re looking for is an organised thinker, implementer, and communicator, who is comfortable working collaboratively across teams. You have the right balance between creative and technical skills. You thrive on aligning people, resources, and creative ideas into a repeatable process that leads to measurable results.

Reporting directly to the Head of Demand Generation, you will work closely with the Marketing, Product Marketing, Content and Sales teams to plan and execute quality marketing campaigns and programmes to grow the volume of qualified accounts and generate sales pipeline.


  • Manage the planning, execution and reporting of multi-channel, multi-touch campaigns, including ABM, digital, social, email, webinars, direct mail, events, and nurture, with the goal of generating qualified deals.
  • Leverage data and insights to inform campaign and programme strategy, content, and channel mix.
  • Analyse campaign performance and marketing data to optimise campaign conversion rates for every stage of the funnel, funnel velocity, channel performance, lead qualification and overall revenue generation.
  • Work closely with the pre-sales and post-sales team to gain market and customer insights, support sales enablement, execute demand generation campaigns, establish a smooth handoff to sales, analyse performance data, and optimise accordingly.
  • Assist in developing and managing quarterly campaign roadmaps that map to our content calendar and personas
  • Establish KPIs and report on campaign performance to track and optimise campaign effectiveness


Qualifications and Experience

  • Degree or diploma in Marketing, Communications or an equivalent field
  • B2B marketing experience; demand generation and sales enablement experience in a tech or SaaS environment is a plus
  • Experience with Hubspot marketing automation platform
  • Deep knowledge of the buyer’s journey (marketing and sales funnel)
  • Proven expertise in developing integrated marketing campaigns, content and resources to support the various funnel stages
  • Strong written and verbal communication skills
  • Knowledge of CASL/CAN-SPAM/GDPR to stay current with email and privacy legislation
  • Highly organised, skilled at project planning and management (Monday.com)
  • Deep understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead nurturing, digital marketing channels, pipeline acceleration motions, and funnel metrics
  • Ability to analyse marketing data and derive insights and opportunities
  • Expert collaborator with cross-functional teams
  • Growth marketing mindset with a willingness to innovate to meet business objectives


Here’s why you should join us:

  • Everyone has unlimited paid holiday.
  • We have total flexibility in hours, as we believe creativity flows better when our people are given freedom to decide when they are most productive. Everyone is unique after all.
  • Employee share scheme
  • Generous maternity and paternity leave
  • Company retreats

We all share the same vision – we value authenticity, respect, responsibility, independence, honesty, diversity and inclusion and most importantly treating others how you wish to be treated. We look for like-minded people who bring their personalities to work everyday, strive to achieve their personal goals and who are willing to challenge the way we do things, why? – to make what we do even better!

Our values tell the story of Tyk – here’s how:

  • It’s ok to screw up!

We’ve found that it’s often the ‘stupid’ or unexpected ideas that turn out to be the successful ones – so try it, at least we can say we have!

  • The only stupid idea, is the untested one!

It’s in our DNA – starting a business with founders 12 hours apart, giving our gateway away for free – sure, we did that, and we’d do it again!

  • Trust starts with you – make it count!

Trust is a two-way street – instil it from day one!

  • Assume best intent!

We have each other’s back – we’re all on the same team. Think before you speak or act.

  • Make things, better!

Always try to leave things better than when you found them – change is constant, inevitable and embraced! Be that change we want to see.

What’s it like to work here?! check it out: https://tyk.io/worklife/

Tyk is an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

You can see more about us here https://tyk.io

Company benefits

Enhanced maternity leave – 5 months full pay after completing 26 weeks' work
Enhanced paternity leave
Adoption leave
Shared parental leave
Work from anywhere scheme
Unlimited annual leave
Teambuilding days
Teambuilding holidays
Hofy home office set up
Equity packages
Company shutdown periods
Company wide holidays/offsites
Volunteer days
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can find the perfect balance of life and work
Role modelling
Employees feel that flexible working is part of the culture
Employees feel they have complete autonomy over getting their work done

Working at Tyk

Company employees


Gender diversity (male:female)


Office locations

London - UK, Atlanta - Georgia, Singapore, Canada

Funding levels

$40 million

Hiring Countries




United Kingdom

United States

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
SaaS & Software

SaaS & Software

Industry awards 2023
2nd – Scaleup companies

2nd – Scaleup companies

Flexa100 2023
2nd – Saas & Dev Software

2nd – Saas & Dev Software

Industry awards 2022