TUI Group • Flexible

Senior Digital Analyst (m/f/d)

Employment type:  Full time


A little flex time

Job Description

The Senior Digital Analyst assists in the delivery of best-in-class digital insight across TUI’s digital assets. In an exciting and diverse role, this Analyst will focus on driving change through digital insight for business-critical projects, such as our ventures into new products and markets.

You will be joining the company at a very exciting time, being part of the eCommerce function which is driving the digital focus within TUI, we are at a significantly evolved point in our digital journey with an exciting roadmap ahead. In addition to being digitally focused TUI is also investing heavily in analytics, with this also being a key focus in driving the business forward.


As Senior Digital Analyst you will have responsibilities covering a variety of areas including strategic insight, data integrity, forecasting, work flow optimization, AB and Multi-Variant Testing.

The core of your role will be liaising with a wide variety of stakeholders to support and shape strategic business initiatives through the application of data and insight, drawing on knowledge from other teams (e.g. customer analytics and commercial analytics) where applicable.

You may have opportunity to support and shape the development of our self-service optimisation across multiple sites, and will also have responsibility for supporting stakeholders’ day-to-day data requirements (using Adobe Analytics Premium and Adobe Target) while simultaneously having a constant eye on the future, highlighting opportunities that may not yet have been considered.

Assisting with prioritisation on the roadmap and leading tests from hypothesis and specification through to monitoring and analysis.

You will be comfortable in A/B and multivariate test hypotheses and then presenting your insights, scientifically proven to the appropriate stakeholders.

In relation to analytics availability you will be responsible for creating actionable reports and dashboards, at all times taking an educational/ support approach to encourage self-service by stakeholders using Adobe Reports & Analytics (SiteCatalyst).


  • Previous experience of Digital Analytics

  • Fast thought speed, able to identify analytics approach quickly and deliver at speed

  • Extensive experience in using enterprise level web analytics solutions, ideally on a commercial website, ideally in Travel.

  • Experience with Adobe Data Workbench, Adobe Analytics, SiteCatalyst would be preferred (Although those with experience of Google Analytics, Core Metrics etc would be considered.

  • Understand digital data collection techniques and limitations

  • Excellent knowledge of digital technology and understanding of key developments in online conversion analytics

  • Established advanced user of Microsoft Excel


  • Being a valuable team member of TUI, the No.1 global and socially aware travel company
  • Competitive salary and benefits
  • Smart working (Flexible hours) and possibility of working remotely up to 100% or Hybrid from one of our offices
  • Develop yourself as part of a friendly, richly diverse and virtual international team
  • Pension scheme and life assurance
  • Generous holiday entitlement & holiday discounts
  • Forward thinking ways of working
  • TUI time off, purchase of additional holiday entitlement
  • Excellent rates with foreign exchange and discounts with retailers

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.


Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA