TUI Group • Luton, United Kingdom

Revenue Manager | First Choice

Employment type:  Full time


A little flex time

Job Description

It’s an exciting time for First Choice as the business looks ahead to a bright future with a bold new strategy. We are on the search for motivated, talented people with a curious outlook, energetic mind-set and can do attitude to join us and help bring the brand to life for our colleagues, customers and collaborators.

As a Revenue Manager, you’ll lead the team responsible for pricing First Choice Product, balancing margin, sales targets, and customer satisfaction. Your analytical abilities will be essential as you introduce pricing tools and establish KPIs from a variety of data sources. Your oversight of product range trading will emphasize margin optimization, allowing you to increase revenue and drive conversions. Collaborating closely with our marketing and merchandising teams will ensure a maximised ROI and the seamless integration of key products throughout the user journey. Your partnership with the Senior Commercial Manager will contribute to the evolution of our pricing strategy, moving towards a dynamic, component-based approach, informed by competitive insights. To facilitate the growth of the business you will need to build the capabilities and resources of your team.

Closing Date 16th October.


  • Lead efforts to achieve margin and sales targets for our First Choice Product, balancing profitability and customer satisfaction.
  • Identify and implement advanced tools and processes to set competitive initial pricing for our new First Choice Product.
  • Harness data from various sources to establish customer-centric KPIs that guide our future trading decisions, always staying one step ahead of market trends.
  • Oversee the trading performance of our product range, finding ways to enhance margins for increased revenue or conversion rates.
  • Collaborate closely with our dynamic marketing and brand teams to discover opportunities that maximize the return on investment for our campaigns.
  • Partner with our Merchandising teams to ensure our key products are well-placed across the entire user journey, from site arrival to search results.
  • Work closely with the Senior Commercial Manager to refine our pricing strategy from package-level pricing to more flexible and dynamic component-based pricing.
  • Maintain a deep understanding of the competitive landscape and develop models that influence our strategic trading decisions.
  • Monitor sales, demand, and availability, collaborating with the Product team to ensure supply aligns with strong performance.
  • Embrace a culture of continuous testing and learning, applying emerging pricing practices and quantifying their impact on sales, conversion, and margin.
  • Identify and test value-focused messaging that empowers customers to discover the best deals while boosting conversion rates.
  • Craft offers that drive traffic and conversions, all while preserving the integrity of our margins.


  • Demonstrated strong commercial acumen, with a knack for analysing data to discern customer needs and assess commercial viability, enabling informed decision-making.
  • An inquisitive nature that drives you to continually seek new knowledge and trial innovative approaches within the ever-evolving travel industry.
  • Exceptional organizational skills, combined with a flexible approach that adapts seamlessly to the fast-paced, ever-changing environment of the travel industry.
  • Excellent analytical skills, coupled with clear and compelling communication and presentation abilities to convey insights effectively.
  • A wide-ranging knowledge of travel products spanning various countries and destinations, reflecting your passion for and expertise in the travel sector.
  • A strategic thinker capable of seeing beyond immediate actions, focusing on long-term impacts, and charting a course toward our future success.
  • An ability to understand complex problems, along with the skill to identify and articulate a range of proposed solutions, ensuring we navigate challenges effectively.
  • Proven experience and proficiency in driving, managing, and championing change, as innovation is a cornerstone of our company culture.


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discretionary Bonus Scheme
  • Excellent rates with foreign exchange
  • Pension scheme and life assurance.

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

​​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk

We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA