Content Social Media and Partnerships Specialist

Job Description

We're looking for a creative storyteller and social-savvy marketer to bring our brand to life across Portuguese-speaking markets. You'll craft compelling content, build meaningful partnerships, and connect with audiences from Portugal to LATAM—all while keeping our tone authentic and our campaigns performing.

This is a maternity cover role for up to 9 months

The role will be published until 19th of February

ABOUT OUR OFFER
Personal benefits:Attractive remuneration, generous travel benefits, extensive health & well-being support, and more.
Flexible working:Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape:Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network:We champion intercultural collaboration and provide opportunities to work on global projects and teams.
Community:Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.


ABOUT THE JOB

• You'll create and localise content for our website, app, and social channels—from landing pages and banners to destination guides and push notifications.
• Managing our social media presence is key: planning posts, engaging with our community, and keeping the conversation going in a way that feels genuine and on-brand.
• The app content is yours to own and update, ensuring Portuguese-speaking users get tips, guides, and UX copy that's helpful and culturally relevant.
• Leading our influencer marketing strategy means identifying the right voices, briefing collaborations, and managing 10–15 activations each quarter.
• Building and nurturing brand partnerships with travel brands, media outlets, and tourism boards will help amplify our reach and credibility.
• Tracking performance is part of the process—you'll monitor social insights, engagement metrics, and campaign ROI to keep improving what we do.

ABOUT YOU

• You're a native Portuguese speaker with exceptional writing and editing skills that bring content to life.
• Proven experience in content creation, social media management, or influencer marketing is essential.
• Staying on top of social media trends and understanding paid and organic collaboration models comes naturally to you.
• Experience managing mobile app content or UX copy is a real plus, as is familiarity with the travel, tourism, or lifestyle sectors.
• You're proficient in English (and Spanish is a bonus), with a detail-oriented mindset and a strong sense of brand voice.
• Creativity, collaboration, and a passion for connecting with audiences are what drive you forward.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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