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TUI Group

Brand and AI Creative Designer

Location:  Barcelona, Spain; Luton, United Kingdom; Palma, Spain
Location flexibility:  Remote-first, 1 office day / week, 2 office days / week, 3 office days / week, 4 office days / week
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Job Description

Ready to shape the future of travel marketing through creativity and innovation? Join TUI Musement as our Brand & AI Creative Designer, where you'll combine outstanding design craft with emerging AI technologies to create impactful brand campaigns, scalable creative systems and engaging customer experiences across global markets.

The role will be published until 5th of November.

ABOUT OUR OFFER

Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

  • You'll develop creative concepts and visual directions for integrated brand campaigns, translating audience insights, campaign objectives and brand strategy into compelling ideas and channel-ready creative solutions.
  • Creating and adapting assets across digital, social media, CRM, websites, retail environments, print and other customer touchpoints will be a key part of your role.
  • You'll help shape and evolve brand guidelines, creative frameworks and visual standards, making it easier for teams and markets to deliver consistent and effective brand experiences.
  • Using AI-assisted creative tools, you'll support ideation, visual exploration, prototyping and asset adaptation while applying strong creative judgement to ensure all outputs remain distinctive and brand-aligned.
  • You'll build scalable creative systems, templates and toolkits that enable efficient adaptation across markets, languages, formats and channels without compromising creative quality.
  • Working closely with content, campaign, video, production, commercial and product teams, you'll ensure creative ideas remain consistent and effective throughout delivery.
  • You'll present creative thinking with confidence, clearly articulating the rationale behind concepts, frameworks and design decisions to a variety of stakeholders.
  • By identifying opportunities to improve creative processes, brand application and AI-enabled workflows, you'll help make our creative output more consistent, scalable and future-ready.

ABOUT YOU

  • You have proven experience in brand design, graphic design, campaign creation, art direction or creative development within either an agency or in-house environment.
  • Excellent written and verbal communication skills in English allow you to communicate ideas clearly and effectively.
  • Your portfolio demonstrates strong concept development and execution across multiple channels, formats and customer touchpoints.
  • You've successfully contributed to brand guidelines, design systems, campaign toolkits or similar creative frameworks that support consistency and scalability.
  • Strong design craft enables you to create high-quality work across layout, typography, visual hierarchy, imagery and art direction for both digital and print channels.
  • You're confident using Adobe Creative Suite or equivalent professional design tools to bring ideas to life from concept through to final delivery.
  • Experience with AI-assisted creative tools, generative workflows or creative automation is highly desirable, alongside the ability to evaluate and refine outputs with a critical eye.
  • You can translate strategic objectives into compelling visual concepts and communicate your ideas through engaging storytelling and presentations.
  • Organised, proactive and collaborative, you're comfortable managing multiple briefs, stakeholder groups, feedback rounds and deadlines while maintaining creative excellence.
  • Experience working across multilingual, multi-market or matrix organisations would be advantageous.

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.


We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

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Working at TUI Group

Hybrid Remote-first

A little flex time

Company benefits

Accrued annual leave
Adoption leave – In the UK, an enhanced pay scheme if you’re on maternity, adoption, partner or shared parental leave along with additional support as you begin your new family adventure.
Annual bonus
Annual pay rises
Bank holiday swaps
Neurodiversity assessment – As part of our private medical cover (available to eligible colleagues), you'll get access to Neurodiversity Assessment and Support for you and eligible family members aged 7 and over
Buy or sell annual leave
Car allowance
Career and family coaching
Carer’s leave
Charity donation scheme
Chill out zone
Cinema discounts
Coaching
Coffee discounts – Subsidised Costa coffee in our Luton, UK office.
Collaboration spaces – In Luton - Brand-new games area with a pool table which doubles as a ping pong table, a darts board, an air hockey table and sofa seats
Company freebies
Compassionate leave
Complimentary Medical Services
Cycle to work scheme
Dental coverage
Eldercare services
Electric Car Salary Sacrifice
Emergency leave
Employee assistance programme
Employee discounts
Employee recognition scheme – Regular recognition across the year.
Enhanced maternity leave
Enhanced paternity leave
Enhanced pension match/contribution
Eye Care Support
Faith rooms
Financial advice
Financial coaching
Further education support
Gym membership
Hackathons
Health insurance
In house training – Whole host of global learning opportunities available to all colleagues to sign up to monthly.
L&D budget
Language lessons
Learning platform
Life assurance – We provide a Life Assurance benefit which means that in the event of your death, while employed by TUI, a lump sum would be payable to your beneficiaries.
Life insurance
Lunch and learns
Meditation space
Menopause support
Mental health platform access
Mentoring
Neonatal leave
On-site catering
On-site wellness room – In Luton - wellbeing room dedicated to physical and mind wellbeing which complements our existing male and female faith and reflection rooms
Open to part time work for some roles
Personal development days
Physiotherapy
Pregnancy loss leave
Pregnancy support
Private GP service – 24/7 virtual GP available as part of our EAP in the UK&I.
Religious celebration leave
Restaurant discounts
Sabbaticals
Salary sacrifice
Share options
Shared parental leave
Teambuilding days
Travel credit
Travel insurance
Volunteer days
Will writing
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Work from home budget – For our remote colleagues.
Health cash plan
Health assessment
Mental health support
Women’s health support
Study support
Ergonomic workstations
On-site barista – Costa coffee on offer in our Luton, UK office.
Modern office – Brand-new office opening in Autumn 2026 for UK colleagues based in Luton.
On-site shower
Private booths
Secure on-site parking
Additional voluntary pension contribution
Death in service
Legal consults
Open to compressed hours
Women’s health leave
Professional subscriptions
Personal development budgets

Awards & Accreditations

1st - Most Flexible Company

1st - Most Flexible Company

Flexa awards 2026
Best Work-Life Balance

Top 5 - Best Work-Life Balance

Flexa awards 2026
1st - Best Career Progression

1st - Best Career Progression

Flexa awards 2025
2nd - Most Flexible Company

2nd - Most Flexible Company

Flexa awards 2025
WFA

WFA

Flexa awards 2025
Most Inclusive Company

Most Inclusive Company

Flexa awards 2025
Most flexible companies

Most flexible companies

Flexa100 2024
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Company employees:

66,845 globally

Gender diversity (m:f):

43:57

Hiring in countries

Aruba

Australia

Austria

Belgium

Bulgaria

Costa Rica

Croatia

Curaçao

Cyprus

Dominican Republic

Egypt

France

Germany

Greece

Ireland

Italy

Jersey

Morocco

Netherlands

Singapore

Spain

Sweden

Switzerland

Tanzania

Thailand

Tunisia

Türkiye

United Kingdom

Office Locations