TUI Group • Dublin, Ireland

2024 Commercial (Marketing) Placement Programme (Ireland) - 12 months

Employment type:  Contract


A little flex time

Job Description

*This is a 12-month placement which is based in Dublin, Ireland; to be eligible to apply you must be in your penultimate year of university.

* Starting salary for the role is 29,050 Euros per annum with fantastic progression and incremental roll off salary.

*** We have an under-representation of disabled and ethnic minority colleagues at TUI and therefore welcome applications from people who come from these groups

Want to get your career off to a flying start? The sky’s the limit with TUI. We’re the world’s number one tourism business, operating in around 180 destinations worldwide, which means limitless global opportunities for you and your future.

As part of our placement programme, you’ll spend one invaluable year working right at the heart of our business – with real responsibilities, and the chance to work on real projects. You’ll gain a unique insight into our exciting and dynamic industry, with exposure to many other functional areas and senior colleagues. You’ll have lots of fun during your time with us, and we’ll ensure you get the support you need every step of the way.

The Marketing function supporting the Ireland business in its marketing requirements. On your marketing placement, you will support the development, management and activation of marketing activities and campaigns for the brands in Ireland both online and offline. This includes advertising, promotional, public & media relations, brochure/publication production, content management, digital marketing including ECRM and social media.

You’ll spend 12 months with our TUI Ireland marketing team in Dublin where you’ll play a key part striving to build our brand in Ireland and attract new customers to our business as we embark on some exciting and ambitious growth plans

You’ll gain a full insight into our marketing function and wider Ireland business, supporting a portfolio of destinations and making important decisions which will drive forward the strategy and profitability of TUI.



  • You will assist in the coordination and implementation of marketing campaigns both online and offline for the TUI, Marella and Crystal Ski brands in Ireland. .
  • You will take an active role in the implementation of the overall digital marketing strategy, with a primary focus on social media across all platforms assisting with the content schedule and communications.
  • Support the day to day proactive PR/media activity aimed at promoting the company and its range of products
  • Assist in the creation of weekly ECRM (Push & Email) campaigns through HTML based on business commercial, brand and campaign priorities.
  • Support the design, plan and coordination of various events for media and industry suppliers.
  • Work with the Graphic Designer to ensure the timely production of all marketing material for TUI and Crystal Ski in Ireland. This may include writing or proofreading of content for brochures, social media or Tourist Board campaigns. You will also support the coordination of other marketing promotional materials, including leaflets, point of sale, flyers and merchandise.
  • On a weekly and monthly basis, you will be required to assist in the reporting, measuring and evaluation of campaign performance results and produce monthly KPI reports.


  • Natural drive to achieve both individual and business results with a commercial focus
  • Engages and collaborates with others
  • Analytical approach to solving problems and creating solutions
  • Strategic thinker
  • Brings innovative ideas and insights
  • Focuses on providing unrivalled service to our customers
  • Adapts and shows resilience if faced with adversity
  • Great at communicating with others
  • Hunger for learning, with a minimum of Junior cert Merit (or equivalent) in English and Maths, and a commitment to completing a placement year (starting in 2024) as part of your third year at university
  • A passion for business development, as well an interest in the travel industry


  • Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
  • Private medical Insurance, single cover with option to add dependants
  • Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
  • Discovery day – time to spend working at a local charity or community
  • Investment in your development
  • Pension scheme and life assurance
  • Be Rewarded Platform
  • Buddies – every new placement gets a buddy from around the business
  • Mentors – provide a mentor to all of our placements
  • Contact with business directors – through welcome meetings and project presentations
  • Blog and options for content creation – there is the opportunity for you to be creative with content creation whilst on their year here
  • All the employee networks

At TUI, we know people are as diverse as the destinations we send our customers to. ​We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit our Smile page Click here

We are part of the Disability Confident Scheme and welcome disabled applicants.. As users of the Disability Confident Scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.

Company benefits

Health insurance – All benefits vary by location and job role, we'd be happy to chat to you about this in more detail
Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
Flexible working week
Religious celebration leave
Bank holiday swaps
Travel credit
Time off in-lieu
Buy or sell annual leave
Gym membership
Employee discounts
Mental health platform access
Open to part time work for some roles
Enhanced maternity leave
Shared parental leave
Pregnancy loss leave
Enhanced paternity leave
Compassionate leave
Cinema discounts
Season ticket loan
Travel insurance
Cycle to work scheme
In office catering
Commuter loan
Annual pay rises
Annual bonus
Life assurance
Salary sacrifice
Matched pension contribution
In office workout classes
Teambuilding days
Employee assistance programme
Charity donation scheme
Enhanced sick pay
Share options
Faith rooms
Volunteer days
Lunch and learns
L&D budget
Personal development days
Mental health days

We asked employees of TUI Group how satisfied they were with flexible working, and this is what they told us

Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Additional employee ratings
(these do not contribute to the FlexScore®)

Employees feel that the diversity is good and there are continued efforts to improve it
Employees feel that the culture supports equity and inclusivity well
Employees enjoy the working environment
Employees feel quite excited about the company mission
Employees feel that their salary is fair and in line with the market average
Working at TUI Group

Company employees

60,000 globally

Gender diversity (male:female)


Office locations

Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Mexico, The Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom, USA