Paid Media Manager

Job Description

Threads Styling is looking for a Paid Media Manager to sit within the Digital Marketing team, reporting to the Digital Marketing Manager and supporting the overall Global Digital Marketing strategy. The team is data driven and projects will span platforms , devices and technologies and will have a wide business impact across all digital touch points.

The Paid Media Manager will take charge of implementing strategies in Search (Google Adwords), Social Advertising (Meta, Pinterest, Snap) and Display Retargeting.

The Paid Media Manager will be responsible for delivering business objectives across all PPC campaigns. Key to the role is a best-in-class understanding of how to translate the Digital Marketing Managers directions into successful paid marketing campaigns.

Salary for this role is between £40-45k and dependent on experience.

Check out the progression path for this role here, it sits within the Marketing team.

Flexible Working Policy

This role and the team are hybrid based out of Telephone House in Shoreditch, London. This role does have in-office expectations because of how we operate as a team and business, and although we’re really open to what those are and how they work, this team does require 3/4 days a week together in the office.

We regret that we are not open to fully remote applications right now for this reason, but what we can offer is a flexible working approach which can be discussed per role and a host of team cultural activities and treats in our office.

Requirements

You Will:

• Conduct keyword research, own the extensive keyword document and collaborate with in-house copywriters to create campaign ad copy.
• Continuously develop and build target audiences including identifying target audiences through comprehensive market research.
• Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc.
• Maintain channel-specific processes, such as campaign briefing, creative feedback, planning, auditing, optimisation and reporting whilst setting appropriate account KPIs and benchmarks.
• Conduct A/B tests to understand which audience and communication structures work best to reach global business objectives.
• Proactively identify opportunities across channels including (but not limited to) Google Ads Suite, Meta Ads, SEO and Affiliates.

You Have:

• Experience of delivering PPC campaigns in a global organisation is essential.
• Strong analytical and strategic experience and understanding of A/B testing practices, an ability to draw conclusions from tested data and take action accordingly.
• Great attention to detail with strong written & verbal communication skills.
• Excellent knowledge of Tableau and Google Analytics suite, and a drive to continuously test new platforms.
• Expertise in paid media best practices, including media buying, audience segmentation, keyword analysis, copy and design approaches.

Benefits

Our benefits and perks - many from day one!

• Vitality at Work + Private Medical Insurance plans
• Employee Assistant Programme
• Denplan
• Eyecare Vouchers
• Pension
• Staff discounts
• Enhanced Parent Program + Parental Leave
• The Inclusive Threads DE&I Program
• 25 Days Holiday
• Paid sick leave
• Flexible working
• Long service awards
• Mentorship & Coaching
• 12 weeks Leadership programme

About Threads:

Want to help build the future of luxury fashion commerce? If so, you’ve come to the right place.

Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.

Threads is in Tech City’s Future Fifty programme which recognises some of the UK’s fastest growing businesses, pioneering the best luxury shopping experience in the world!

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Equity in selection practices

Threads practise equity in selection through targeting less represented talent pools, and offering access to development and support in interviews. We do this because we want to provide less represented groups with access to opportunities, and us, access to great people. All candidate offers are decided on the basis of qualifications, merit, and business need. If we have two candidates at the final stage, we choose the best candidate for the job.

We are a Disability Confident Employer, and have committed to the recruitment and continued employment of people with disabilities. We are working towards improved employment practices to ensure those with disabilities receive full and fair consideration for all types of vacancies as well as for training, career development and promotion. Our goal is to be recognised as an employer providing employment opportunities for people with disabilities.