Senior CRM Executive

Job Description

A high-impact role, delivering engaging communications that will make an important contribution to our ambitious growth plans.

Changing the world of pet food for good

We’re tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

We’re more than email marketing.

We’re at the heart of delivering personalised experiences to our customers and we have big aspirations, pushing the boundaries and inspiring each other to deliver game-changing activities. Working closely with our talented Data Insight and Creative teams to combine customer understanding with value-adding content that surprises and delights, we test and learn quickly, celebrating when things go right, and learning when they don’t.

Sounds like a team you'd like to join? Here’s how you’ll make a difference:

The role

You will deliver value-adding communications across the customer lifecycle using email, SMS, web and print.

Here's how you'll make an impact:

• Plan and deliver a quarterly programme of game-changing CRM tactics alongside stakeholders to drive prospects to trial tails.com;

• Build strong relationships with relevant colleagues which enable effective delivery of the end to end production process for communications, e.g., CRM, Data Insights, Creative, Product and Performance Marketing;

• Own and understand the why of campaign performance by delivering and continually optimising weekly, monthly and quarterly reporting;

• Recommend ongoing priority of tactics in the plan using insight gained through data analysis;

• Support the Head of CRM in delivering ad hoc projects and mentor junior team members.

The ideal candidate has:

• 2-3 years experience using an ESP (Emarsys experience preferred) to build and deploy highly personalised email campaigns via automation;

• Numerate with the ability to produce reports and derive valuable insights and analysis from campaigns and A/B tests, with suggestions for improving the existing strategy;

• Impeccable attention to detail, taking a systematic and methodical approach to ensuring a high quality of work;

• Demonstrated experience successfully managing, coordinating and prioritising workstreams;

• Excellent verbal and written communication skills.

Our commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

What's in it for you?

• Competitive salary, reviewed annually.

• Annual bonus, based on company performance.

• Flexible core hours, giving you true work life balance.

• Hybrid role to ensure this role works for you.

• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.

• 9/10 day working week, meaning every other Friday off to enhance your wellbeing without a reduction in pay and leave allowance.

• Optional 5 days unpaid leave and 1 paid volunteer day each year.

• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.

• Health insurance for you, paid by tails.com and discounted gym membership.

• Extended maternity, shared parental and adoption pay. Up to 6 months at 70% pay, linked to statutory parental pay.

• Flexible paid care leave to support immediate dependents, people close to you and pets.

• An external financial coach to support a range of topics - debt management, savings and investments.

• Vet service - to support with all pet related questions.

• In house L&D team, with access to year round courses to help drive your development.

• 50% discount on all tails.com and 40% on Republic of Cats products.