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SAP • Berlin, DE

(Senior) Product Specialist - Hands-on AI Content & Demos (f/m/d)

Employment type:  Full time
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Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you’ll do:

As a (Senior) Product Specialist (f/m/d) in AI Advocacy, you will identify and address AI enablement needs with a focus on crafting high-quality demos and hands-on experiences. With your insight on the SAP Business AI strategy, portfolio, and advancements as well as your hands-on experience in working with the latest technologies, you’ll help both development and customer-facing teams.

In this role, you will:

  • Be the first to test and validate and develop new state of the art demo scenarios in a customer-like environment.

  • Collaborate with frontrunner as well as engineering teams to elevate the Autonomous Enterprise vision and give feedback as a first consumer.

  • Understand the latest AI trends and SAP’s Business AI capabilities and translate them into key demo scenarios that can be used by a broad audience.

  • Create and develop compelling end-to-end demo scenarios that align with strategic initiatives and resonate with both business and IT audiences.

  • Take ownership in leading projects and regular stakeholder alignments to ensure streamlined processes and a comprehensive BAI Platform demo portfolio.

What you bring:

  • 5+ years of relevant working experience with expertise in AI in an enterprise software context and an overall solid understanding of SAP cloud technologies.

  • You enjoy staying up to date with the latest trends in AI and have a strong background in AI software development, related tools and architectures.

  • You bring hands-on experience with AI development, including building applications and agents on top of SAP (CAP/node.js/python) and non-SAP frameworks such as LangChain / LangGraph, mastra, or AI SDK.

  • Proficiency with modern frontend frameworks (React / Next.js) and styling tools such as Tailwind CSS, shadcn/ui, or SAP UI5 / Fiori.

  • Prompt engineering and experience with foundation models, e.g., via SAP Generative AI Hub.

  • A product mindset, scoping MVPs and balancing speed vs. polish, plus strong storytelling to demo live for business and executive audiences.

  • You feel comfortable stitching together APIs, data sources, and UI components to explore new scenarios and tell a compelling story.

  • You are able to see the big picture, connect the dots to an impactful story, and translate technical AI concepts into clear demo content.

  • Fluency in English (German language skills are a plus).

​

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 455003 | Work Area: Solution and Product Management | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

​

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Company benefits

25 (UK) 30 (Germany) 21 (India) days annual leave + bank holidays
Accrued annual leave – 1 day/year up to 30 days (UK)
Open to job sharing
Sabbaticals
Adoption leave – Up to 52 weeks (UK)
Open to part time work for some roles
Returnship
Equity packages
Shared parental leave
Enhanced maternity leave
Fertility benefits
Pregnancy support
On-site childcare
Share options
Electric Car Salary Sacrifice
Gym membership
Dental coverage
Health insurance
Private GP service
Mental health platform access
Life assurance
Life insurance
Enhanced pension match/contribution
Enhanced paternity leave
Travel insurance
Cycle to work scheme
On-site gym
Bike parking
Enhanced sick pay
Emergency leave
Enhanced sick days
Company car
Open to part-time employees
Work from anywhere scheme
Childcare credits
Fertility treatment leave
Pregnancy loss leave
Carer’s leave
Nursery salary sacrifice scheme
Family health insurance
Women’s health leave
Annual bonus
401K
Referral bonus
Joining bonus
Employee discounts
Loyalty programme
Non-contributory pension
Personal development days
Personal development budgets
L&D budget
Language lessons
Learning license
Study support
Studying sabbaticals
Lunch and learns
In house training
Hackathons
Professional subscriptions
Further education support

Working at SAP

Company employees:

107,000

Gender diversity (m:f):

65:35

Hiring in countries

Argentina

Australia

Austria

Bahrain

Belgium

Brazil

Bulgaria

Canada

Chile

China

Colombia

Croatia

Cyprus

Awards & Accreditations

Best Workplace Benefits

Top 10 - Best Workplace Benefits

Flexa awards 2026

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