SAP iXp Intern (f/m/d) - Regional Account Based Marketing (MEE)

Job Description

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact.

Position title: SAP iXp Intern (f/m/d) – Regional Account Based Marketing (MEE)

Location: Walldorf/München, DE

Start date: 1st August 2026

In this role, you’ll:

• Support regional marketing campaigns aligning with local and regional Marketeers and other business units
• Collaborate in the organization of events, participate in trade fairs/exhibitions
• Report and analyze different campaigns
• Cost controlling, reporting and project follow-up
• Coordinate with agencies as well as internal and external service providers
• Collaborate in the execution of innovative projects within (digital) marketing
• Research and administrate activities
• Build and maintain asset databases and campaign websites

What You’ll Bring

We’re looking for someone who takes the initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

You are a student (f/m/d) at a university or a university of applied sciences. We’re looking for someone who takes initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Student (f/m/d) at a university or a university of applied sciences
• Preferred fields of study: Business Administration or Marketing, but not mandatory
• You are confident with MS Office programs
• You are extremely self-motivated and always up for a good challenge to solve together with the team
• You find motivation and satisfaction in developing creative ideas while adhering to a brand and comms framework
• You are fluent in German and have very good English skills
• Conceptual and analytical thinking are among your strengths
• You can work independently, but enjoy the spirit and added value trusting teamwork brings
• Commitment and initiative are a matter of course for you

Where You Belong

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

1. Culture of Collaboration: Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.
   
   
2. Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.
   
   
3. Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast-paced environment. Open doors for future career opportunities within SAP and beyond.

As an Intern (f/m/d) you support the regional marketing team for Account Based Marketing being responsible for MEE (Middel Eastern Europe, consisting of Germany, Switzerland and CEE countries). Regional marketing supports Sales and local Marketing teams by positioning SAP as an innovative solution provider for an intelligent enterprise and a reliable business partner in the market. As Regional Marketing for Account Based Marketing, we create, develop and execute marketing campaigns for strategic customers such as BMW, Bosch or Daimler Truck in very close alignment with internal and external stakeholders. Projects are challenging but very fun and rewarding, In cooperation with other Marketing Teams, you will implement successful strategic marketing campaigns using push- and pull-activities, physical and digital tactics to drive business and strategic trends as the digital transformation of an enterprise.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 452313 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid