SAP Concur iXp Intern - Campaign Activation Specialist

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

Three reasons to intern at SAP

1. Culture of collaboration: Meet with mentors, make new friends across the globe, and create a thriving personal network.

2. Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.

3. Gain visibility: with the SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs, and career development opportunities at your fingertips.

What you’ll do:

Position title: SAP Concur iXp Intern - Campaign Activation Specialist

Location: Hybrid - Bellevue

Expected start date: June 2025

Duration: 6 -12 months

Working hours: Part-time - Full-time ( 20 - 40 hrs./week)

The campaign activation role is designed for someone with strong analytical and creative skills who is motivated to improve the efficiency and effectiveness of how content produced by the global integrated campaigns is adopted and activated by global and field teams, with a primary focus on our digital channels (social, web pages, and LinkedIn newsletters).

This role contributes to the team’s pipeline and content efficiency objectives by operating as a bridge between campaign managers (content creators), global channel owners, and our field marketing teams (e.g., NA Enterprise and SMB teams).

Understanding and interpreting content performance through those channels (and by those teams) will support data-driven decisions on new campaign content creation, while also making recommendations on how to atomize and/or create derivative assets from existing content to best extend the value of content already created.

Success in this role requires a strong understanding of content and digital channel performance, the ability to successfully navigate the hand-offs and partnerships between the campaigns team and channel owners, and a curious and analytical approach to work.

Responsibilities:

• Review content performance across our digital channels, identify top and underperforming assets, and propose action plans based on the analysis
• Propose opportunities to boost channel performance by identifying gaps in content adoption through digital channels
• Propose derivative assets that can be leveraged across various channels and use cases — for example, using data from a research report to create additional content to support the best use of digital channels (social posts, videos, blogs, etc.)
• Support campaign web pages creation and updates, and coordinate with the digital team on the publishing schedule
• Understand the editorial calendars of our various digital channels and ensure there is a programmatic approach to placing campaign content in all relevant places
• Understand and apply campaign/program/channel best practices in preparing plans and recommendations
• Manage meeting and resource schedules, workflows, and deadlines associated with activities of the role
• Communicate effectively on a regularly scheduled cadence with key stakeholders to ensure alignment
• Track, measure, and report on progress to agreed-upon metrics, working across the team to identify and analyze gaps and action plans to course-correct as needed
• As needed, publish and activate content within a web content management system or other tools, and manage campaign and content planning activities via available tools (e.g., Wrike)

What you bring:

We’re looking for someone who takes initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• Education: Bachelor’s or Master's degree
• Eligibility: Must be currently enrolled, or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp, apprenticeship, associate, bachelor’s, master’s or JD/PhD program

• Prior work/internship experience, ideally in a marketing, marketing communications, digital, media, advertising, or related environment
• Demonstrated project management experience.

Competencies:

• Demonstrated ability to quickly learn and apply new business domain knowledge to the role.
• Strong writing, proofing, and editing skills.
• Proficiency/ability to learn and work with web content and project management systems (e.g., Wrike, SharePoint, Highspot).
• Ability to work to tight deadlines.
• Strong problem-solving and analytical skills.
• Excellent communication, collaboration, and consensus-building skills — ability to work with cross-functional teams.

Behaviors:

• Excellent communicator, including keen listening skills.
• Creative and innovative, discerning the essential points or storyline from information.
• Able to quickly learn and understand new concepts, tools, and markets.
• Comfortable building relationships with all role levels and types.
• Champions audience needs and interests.
• Flexible and able to shift strategies and tactics when required.
• Comfortable presenting content plans and results to cross-functional team members and leadership.

Knowledge:

• Prior experience working with digital marketing programs and marketing content strategy is advantageous.
• Company strategy, brand and value proposition, culture, and attitudes

Location:

• The position is based in the Seattle/Bellevue, WA area, with a requirement to spend a minimum of 2 days per week in our Bellevue office.

Meet your team:

The Global Integrated Campaigns team is a small but mighty team of 6, primarily based out of Bellevue, WA whose campaigns and content deliver over $200m of pipeline to the business every year. We like to have fun, and enjoy coffee and chocolate. In September the team is planning to run a 5k together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 15-62 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 423203 | Work Area:Communication | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid