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SAP • Chengdu, CN

Sales Ops Business Enablement Associate

Employment type:  Full time
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Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Digital Data Insight Analyst

Responsible for reviewing, processing, and analyzing large amounts of data related to customers, including demographic insights, competitive landscape, and revenue signals. This includes account profiling, segmentation, targeting strategy, and data monitoring to support pipeline creation through data-driven demand generation campaigns and sales activities. The individual serves as a key enabler of the sales cycle by delivering precise targeting and profiling services that help Sales teams identify, prioritize, and engage the right accounts at the right time.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Responsible for complex analysis of business problems, with a focus on account profiling and market segmentation to support sales targeting strategies

  • Strong desire to develop sales skills and work in a sales-adjacent or sales role long term

  • Excellent communication skills, both written and verbal, including the ability to present data insights clearly to sales stakeholders

  • Ability to recognize, analyze, and solve a variety of problems

  • Ability to organize and prioritize work while meeting multiple deadlines

  • Ability to apply general rules to specific problems and provide answers that make sense

  • Great attention to detail and ability to deliver high quality work

FOUNDATIONAL COMPETENCIES

  • Collaboration: Creates internal alliances outside of the immediate team; acts as a data services partner to Sales and Marketing stakeholders

  • Communication: Able to communicate well in straightforward situations; translates data findings into actionable targeting recommendations for non-technical audiences

  • Influence: Gains support for ideas within the team; builds credibility with Sales through consistent, high-quality profiling outputs

  • Analytical Thinking: Uses logic to arrive at solutions; applies structured frameworks to identify ideal customer profiles and prioritize target accounts

  • Problem Solving: Completes routine and straightforward tasks without requiring direct input from management

QUALIFICATIONS & EXPERIENCE

  • 0–3 years of experience in data analysis, business intelligence, demand generation, market research, or a related field

  • Experience supporting sales or go-to-market teams with data, reporting, or research tasks is an advantage

  • Familiarity with account segmentation, lead scoring, or demand generation concepts preferred

  • Fresh graduates with strong analytical foundations and a clear interest in sales or commercial roles are welcome to apply

EXAMPLE ACTIVITIES

  • Collaborate with assigned Sales Development Executives and Sales teams to build account profiles and deliver targeted contact data required to engage and create demand

  • Execute account segmentation and scoring models to surface the highest-potential targets within an assigned territory

  • Utilize digital tools and strategies to uncover unseen potential, including whitespace analysis and look-alike account identification

  • Support sales plays by delivering pre-qualified target lists with enriched profiling data, reducing time-to-engage for Sales teams

  • Assist in demand generation activities and strategy for an assigned territory

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453980 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid


Company benefits

25 (UK) 30 (Germany) 21 (India) days annual leave + bank holidays
Accrued annual leave – 1 day/year up to 30 days (UK)
Open to job sharing
Sabbaticals
Adoption leave – Up to 52 weeks (UK)
Open to part time work for some roles
Returnship
Equity packages
Shared parental leave
Enhanced maternity leave
Fertility benefits
Pregnancy support
On-site childcare
Share options
Electric Car Salary Sacrifice
Gym membership
Dental coverage
Health insurance
Private GP service
Mental health platform access
Life assurance
Life insurance
Enhanced pension match/contribution
Enhanced paternity leave
Travel insurance
Cycle to work scheme
On-site gym
Bike parking
Enhanced sick pay
Emergency leave
Enhanced sick days
Company car
Open to part-time employees
Work from anywhere scheme
Childcare credits
Fertility treatment leave
Pregnancy loss leave
Carer’s leave
Nursery salary sacrifice scheme
Family health insurance
Women’s health leave
Annual bonus
401K
Referral bonus
Joining bonus
Employee discounts
Loyalty programme
Non-contributory pension
Personal development days
Personal development budgets
L&D budget
Language lessons
Learning license
Study support
Studying sabbaticals
Lunch and learns
In house training
Hackathons
Professional subscriptions
Further education support

Working at SAP

Company employees:

107,000

Gender diversity (m:f):

65:35

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Top 10 - Best Workplace Benefits

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