Sales Development Manager, UKI Market

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Position Purpose

We’re excited to welcome our next Sales Development Manager (SDE) to our vibrant SAP Digital Hub in Barcelona! Are you ready to lead a dynamic, high-performing team at the heart of SAP's Digital Hub in Barcelona? As the Sales Development Manager for UKI Market, you will play a key role in shaping the future of SAP's digital sales strategy, driving growth, and fostering a culture of innovation, collaboration, and success. This is an exceptional opportunity to step into a First-line manager role, reporting directly to the Sales Development Director EMEA where you’ll inspire, coach, and lead a talented team of SDE managers, helping them realize their potential and achieve outstanding results.

You’ll lead from the front, working closely with senior leaders and stakeholders across the organization. You’ll own the vision and strategy for sales development for UKI market, driving alignment with SAP’s overall growth goals and building a customer-first, digitally focused organization. In this role, you’ll be responsible for setting and achieving ambitious goals while nurturing a culture that embodies SAP’s core values of Innovation, Trust, and Empathy. Based out of the vibrant and diverse Digital Hub in Barcelona, you’ll work alongside some of the best minds in the industry, helping to shape the future of SAP Digital and influencing the next generation of sales development talent.

Your main goals as the SDE Leader are:

1. Run Like a Business: Drive consistent business performance through team execution, ensuring delivery of high-quality pipeline that converts into revenue, fully aligned with SDE comp plan metrics, pipeline health standards, and quarterly linearity expectations.
2. Customer Centricity: Lead a digital-savvy, customer-centric, and partner-enabled demand generation motion by ensuring strong adoption of digital selling, high-quality customer engagement, and consistent qualification standards across the team
3. Learning and Personal Growth: Develop the best talent pool at SAP and within the industry by exemplifying SAP leadership behaviors, building a high-performance culture, and developing people while delivering results and driving transformation.

SAP Digital’s mission is to exponentially scale customer engagement while reducing our cost to serve, using innovative digital approaches, virtual engagements, and a digitally savvy, co-located team. This “Digital First” approach drives our go-to-market strategy, enabling us to deliver world-class digital experiences and maximize Customer Lifetime Value. Our vision is to be the best cloud software provider globally, achieving sustainable and profitable growth.

Challenge yourself in a forward-thinking, customer-centric team that combines structured demand management with cutting-edge digital tools. We’re passionate about growing a talented team of future sales leaders and encourage creativity, boldness, and collaboration at every level.
Join us in elevating our SDE organization to new heights!

Key Responsibilities & Tasks
First-Line Manager – Business Development / Sales Development

Lead with Integrity

Live the Leadership Credo: Do what’s right
• Act with integrity and compliance in all interactions with employees, customers, and partners.
• Foster an inclusive, respectful, and psychologically safe team environment.
• Take accountability for team results and follow through on commitments.
• Embrace change, continuous improvement, and learning in day-to-day execution.

People Leadership & Development

• Lead, coach, and motivate a team of Sales Development Executives to achieve strong performance and engagement.
• Set clear expectations, provide regular feedback, and support individual development and career growth.
• Drive onboarding, training, and ongoing coaching to ensure high sales readiness.
• Encourage teamwork, autonomy, and ownership while celebrating successes and recognizing achievements.
• Support hiring and team planning in line with coverage and business needs.

Performance & Pipeline Management

• Drive day-to-day execution of sales development activities to build and progress a healthy pipeline.
• Monitor individual and team performance against targets and leading indicators.
• Ensure effective opportunity qualification and handover to sales, maintaining high pipeline quality.
• Use data and reporting to track results, identify gaps, and continuously improve performance.

Collaboration & Ways of Working

• Work closely with Sales, Marketing, and other stakeholders to support demand generation and market coverage.
• Act as a role model for SAP’s digital sales tools, processes, and best practices.
• Contribute to a positive team culture aligned with SAP values, customer focus, and trust.

Education, Skills & Competencies

Key Competencies

• People Manager & Coach: Proven first-line management experience with a hands-on coaching mindset.
• Execution-Focused Leader: Strong ability to drive daily performance, prioritize effectively, and deliver results.
• Growth Mindset: Resilient, positive, and comfortable leading through change.
• Customer-Centric: Focused on delivering value and quality customer experiences.
• Collaborative: Works effectively in a matrix environment and builds strong cross-functional relationships.
• Data-Driven: Uses metrics and insights to guide decisions and improve outcomes.
• Digital Savvy: Passionate about digital sales, tools, and continuous optimization.

Qualifications

• Bachelor’s degree or equivalent experience.
• Experience in sales development, business development, or digital sales.
• Proven success as a first-line people manager (second-line experience not required).
• Fluency in English; additional languages are a plus.

Location: Barcelona.

What’s In It for You?

• Access to world-class training, mentorship, and career development opportunities.
• The chance to work in a competitive, dynamic, and collaborative environment dedicated to helping you reach your full potential.
• Opportunities for constant learning and knowledge-sharing with industry experts.
• Beyond-the-job experiences and a thriving, collaborative culture.

Join SAP Digital and its Sales Development Organization to shape the future of customer engagement across EMEA. This is an opportunity to advance your career in a rewarding role that drives transformation and impact at SAP. Our Digital Hub in Barcelona is a vibrant community of innovators, change-makers, and visionaries. As the Sales Development Manager, you will be at the forefront of this transformation, contributing directly to SAP’s mission to help the world run better.

If you’re ready to take on this exciting challenge, step into a role that offers real impact, and lead a team that’s driving change across EMEA, we’d love to hear from you!

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450922 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid