Product Marketing Manager

Job Description

Requisition ID: 452339
Work Area: Software-Design and Development
Expected Travel: 0%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T4PM-2
Additional Locations:

Original Posting Date: 04/20/26

Job Title: Product Marketing Manager

Location: Alpharetta, GA

Work Model: Hybrid work model

Purpose and Objective:

Ariba, Inc. seeks a Product Marketing Manager at our Alpharetta, GA location to act as a Subject Matter Expert in the product area by developing and applying a deep understanding of the product area total addressable market (TAM) and be always aware of the latest market information.

Expectations and Tasks:

Represent the product area value & vision to customers, partners, and analysts. Define the Market Opportunity Map for your product area and lead the creation of the Winning Plan, working in close partnership with Chief Product Officer and Chief Revenue Officer teams. Identify and connect innovations built across multiple product teams, Influence the Build/Buy/Partner strategy to maximize SAP’s growth. Own the product / feature release announcement process, and communications for your product area including value positioning and messaging framework, branding and public roadmap and website updates. Determine under-performing product offerings that should be sunset and partner with the Chief Product Officer and Chief Revenue Officer to exit products. Collaborate in defining (applicable for Chief Marketing & Solution Officer employees) or define (applicable for Business Models & Pricing employees) the packaging, pricing, and licensing plan for your product. Contribute to the creation of product packages that span across or seed into multiple product/solution areas. Define and drive customer and partner incentives. Define the annual marketing plan for your area and determine the marketing mix and tactics. Serve as the business owner for Tier 1 SAP events and 3rd party Industry events. Ensure excellence in the customer journey content, programs, and resources for your product area. Collaborate with Marketing & Solutions discipline teams to ensure quality, consistency, and completeness of content, define new programs and resources to maximize customer engagement and ensure the availability of hero customer stories. Contribute to planning Integrated Demand Programs (IDPs) and monitor Demand Generation KPIs to adjust. Own product communications to all external audiences and serve as a leading spokesperson for engagement with analyst, press, customer, partners, and community groups. Lead collaboration across marketing to define and deliver sales enablement content for your product area.

Education and Occupational Experience:

Bachelor’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and seven (7) years of experience in the job offered or related occupation. Employer will accept a 3 or 4 year Bachelor’s degree. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and five (5) years of experience in the job offered or related occupation.

Qualifications/Skills and Competencies Experience:

Experience must include five (5) years involving each of the following:

• White Space Analysis within Line of Business including Competitive and Market Data Analysis;
• Support Strategic Planning within Line of Business with Data Artifacts;
• Market Performance Analysis, including Pipeline, Bookings, and Renewal;
• Drive Data and Analytics within Line of Business;
• Drive Commercial Concepts and Strategy for Cloud SaaS solutions;
• MS Excel, Data Warehouses, Data Lakes, and SAP Analytics Cloud; and
• Analysis of Software Product Development Operational Efficiency.

Travel: N/A

This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy.

Internal use only: reference code lhrs4262

SAP:SAIL

EX:OUT

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Compensation Range Transparency: The annual base salary range for this position is $206,398 - $272,486. SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $206,398 - $332,300. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

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Additional Locations:

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