Product Marketing Lead

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Product Marketing Lead

SAP Customer Experience (CX) is seeking a strategic, hands-on Product Marketing Lead to strengthen the SAP Engagement Cloud product marketing team. This role will lead technical storytelling, executive-ready messaging, and GTM excellence, ensuring SAP marketing and engagement solutions are clearly differentiated in the market.

This role operates at the intersection of product innovation, commercialization, and market narrative, owning how SAP brings its marketing and engagement solution to market as a cohesive, differentiated agentic platform story. You will shape the end-to-end portfolio narrative, ensure alignment to revenue priorities, and drive cross-product GTM execution that extends beyond traditional marketing into sales, partnerships, and analyst influence.

As a senior leader, you will translate innovation into clear market advantage, influence executive stakeholders, and ensure SAP’s engagement portfolio is positioned to win in analyst evaluations, customer buying cycles, and SAP install base expansion.

Key Responsibilities:

Portfolio Narrative & Platform Positioning

• Own and evolve the SAP Engagement Cloud portfolio narrative, ensuring a unified, differentiated platform story across marketing, engagement, and customer lifecycle solutions

• Translate product innovation into clear, compelling platform positioning that reflects SAP’s broader Business Suite and Intelligent CX strategy

• Ensure consistency of messaging across products, solutions, industries, and GTM motions

Cross-Product GTM Leadership

• Lead GTM strategy and execution for cross-product initiatives, including launches, lifecycle programs, and Tier 1 event narratives

• Define and drive the portfolio-level marketing plan (target audiences, priorities, investment focus, and success metrics) in partnership with Marketing and Field teams

• Ensure GTM efforts are aligned, scalable, and drive measurable pipeline, adoption, and revenue

Commercialization & Revenue Alignment

• Partner closely with Commercialization and Revenue leadership to embed business priorities, growth targets, and monetization strategy into portfolio messaging

• Shape solution narratives and packaging that reflect how customers buy, driving pipeline creation and expansion within the SAP install base

• Influence product strategy and roadmap direction through market, customer, and competitive insights

Analyst & Market Influence

• Partner with Analyst Relations to define briefing strategy, messaging, and evaluation narratives that reflect SAP’s differentiated value and market leadership

• Act as a primary spokesperson for the portfolio across analysts, customers, and industry forums

• Drive thought leadership and external positioning, strengthening SAP’s standing in analyst evaluations and market perception

Who You Are:

• 12+ years of experience in Product Marketing, GTM strategy, or related roles within enterprise SaaS or CX

• Proven track record of owning portfolio positioning, market strategy, and cross-product GTM execution

• Deep experience aligning product marketing with commercialization, revenue strategy, and business outcomes

• Strong understanding of analyst relations and market dynamics, with experience influencing evaluations

• Exceptional ability to translate complex platforms into clear, differentiated narratives tied to growth and customer value

• Executive presence with the ability to influence C-level stakeholders internally and externally

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 176300-374200USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451617 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid