Marketing Execution Specialist

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Key Responsibilities & Tasks

Spearhead demand generation and revenue growth for SAP, in alignment with the current go-to-market (GTM) strategy. Lead the development, execution, and optimization of a data-driven, customer-centric marketing strategy to drive demand, accelerate pipeline growth, and foster adoption within a specific line of business (LoB) in the Nordic region. Collaborate across the marketing organization to maximize overall return on marketing investment for SAP, amplifying impact beyond individual initiatives.

What you'll do

• Translate global and regional strategies into locally relevant, high-impact customer journeys. Define and manage the marketing plan in assigned LoB area, ensuring alignment with business priorities and measurable outcomes.
• Execute marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption.
• Responsible for driving demand generation and acceleration through effective planning and execution of marketing programs including the relevant use of high-quality events, account-based marketing, data-driven marketing, customer success stories, digital marketing, and more
• Champion business impact over activity. Align marketing KPIs with sales goals, account plans, and pipeline metrics to ensure marketing contributes directly to revenue growth.
• Lead the end-to-end execution of integrated marketing programs, ensuring timely delivery, budget adherence, and operational excellence.
• Document campaign execution and lead management activities in the system of records, including CRM, reports, dashboards and scorecards.
• Use analytics and performance data to communicate proactively with sales to support the strategic decisions, optimize campaign effectiveness, and guide agile course correction.
• In compliance with SAP procurement policies, identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.

What you bring

• Based in Denmark or Sweden
• Fluency in English + Danish/Swedish
• 2-5 years of marketing experience
• Knowledge in/with sales preferred
• Knowledge in B2B marketing preferred
• Knowledge in the IT industry preferred
• Experience in designing and executing integrated marketing campaigns.
• Good stakeholder management and communication skills.
• Agile mindset with a passion for innovation and continuous improvement.
• Ability to build strong relationships across diverse teams and with customers.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 435585 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - Denmark #LI-Hybrid