Line‑of‑Business Demand Manager - Finance & Spend Solutions (Greater China)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build

In this role, you will own and execute the holistic demand strategy for SAP’s Finance & Spend portfolio across the Greater China Market Unit. You will bring together the full ecosystem — Marketing, Partners, the Digital Hub, CSMS, and Solution Advisory — to create integrated demand programs that align to SAP’s global go‑to‑market strategy and accelerate pipeline creation.

You will:

• Build, own, and govern a holistic Finance & Spend Demand Plan across S/4HANA Finance, oCFO solutions, Procurement (Ariba & SAP Business Network), and Travel & Expense.
• Design and drive integrated demand programs with Marketing, Partner teams, the Digital Hub, and CSM's, ensuring strong alignment to global narratives and regional commercial priorities.
• Partner with the Head of Sales for Finance & Spend – Greater China to translate strategy into executable programs, ensuring the right operating model, governance cadence, and cross‑team collaboration.
• Ensure focus on high‑impact business development motions across Finance, oCFO, Procurement, and T&E, helping the Market Unit prioritize and activate opportunities that drive sustainable growth.
• Represent SAP in customer‑facing engagements, including value workshops, advisory discussions, thought‑leadership sessions, and industry or marketing events.
• Support and empower partner go‑to‑market motions by aligning solution narratives, co‑building demand initiatives, and ensuring consistency with SAP’s global strategy.
• Drive operational rigor for the Market Unit through structured governance, pipeline alignment, and prioritization across sales, presales, partner, and marketing teams.

What You Bring

• Strong understanding of SAP’s Finance & Spend portfolio, including deep expertise in one of the following solutions: S/4HANA Finance, oCFO solutions, SAP Ariba, SAP Business Network, and SAP Concur.
• Proven experience running business development or demand generation activities across multiple functions (Sales, Marketing, Partners, Digital, and Solution Advisory).
• Ability to translate high‑level strategy into executable programs with clear deliverables, measurable KPIs, and cross‑stakeholder alignment.
• Confident communicator capable of delivering customer workshops, executive presentations, and thought‑leadership content.
• Ability to operate effectively in a matrix environment, influencing without authority and aligning diverse teams around a unified demand strategy.
• Strong stakeholder management skills and executive acumen, especially when partnering with senior sales leaders and cross‑functional teams.
• A proactive, structured, and growth‑oriented mindset with a passion for driving commercial impact.

Where You Belong

You will be a key member of Solution Advisory Excellence – Greater China, working hand‑in‑hand with Sales, Marketing, Partners, CSM's, and global stakeholders to drive the Finance & Spend go‑to‑market motion. You’ll join a culture that values impact, collaboration, continuous learning, and customer success — and where your contributions directly shape how SAP grows in the Greater China region.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444638 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid