Global Partner Marketing - F&SM Global Partner Marketing Go-To-Market Lead

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

TITLE: Global Partner Marketing – F&SM Global Partner Marketing Go-To-Market Lead

GROUP: Global Partner Marketing

Location- SAP Office, North America

JOB OVERVIEW

Join us in shaping the future of partner marketing at SAP! We’re looking for a Partner Marketer who thrives at the intersection of strategy, creativity, and data-driven execution. In this role, you’ll have the opportunity to design and launch high-impact, product-led campaigns that accelerate cloud adoption and drive measurable business outcomes.

You’ll work across global stakeholder teams to craft integrated campaigns that generate high-quality leads for joint sales motions. If you’re passionate about leveraging insights, spotting early signals, and transforming them into world-class marketing enablement programs, this is your chance to make a significant impact on SAP’s partner ecosystem.

RESPONSIBILITIES

• Strategic Planning & Alignment

• Build a comprehensive Partner Marketing Plan and secure alignment with internal executives and partner leads.

• Develop frameworks for partner integration across the customer journey to ensure an omnichannel, consistent market presence.

• Provide input to the global partner marketing campaign calendar for visibility and alignment of GTM efforts.

• Campaign Development & Performance

• Create a repeatable process for ideation, execution, and evaluation of digital campaigns rooted in performance metrics (pipeline growth, adoption, customer lifetime value).

• Design and own campaign performance dashboards and KPIs to enable partners in building sales pipeline.

• Drive marketing consistency among partners to ensure SAP brand and value proposition are accurately represented.

• Budget & Resource Management

• Lead the team budgeting process, ensuring adherence to targets and scaling best practices for investment optimization.

• Create a resource plan including operational decisions, recommended structure, processes, and tools to deliver against global partner marketing strategy.

• Innovation & Industry Insights

• Leverage industry best practices and external sources to analyze trends and influence partner go-to-market and cloud channel sales strategies.

• Scale partner marketing workshop strategies across teams to drive measurable pipeline impact.

• Enablement & Adoption

• Increase partner adoption of marketing enablement programs, including engagement with SAP training webinars and use of joint marketing assets.

• Partner with Integrated Marketing, Solution Marketing, and Regional teams to align messaging and content for global campaigns.

QUALIFICATIONS

• Education: Undergraduate degree required; MBA or Master’s degree strongly preferred.

• Experience: 8+ years of relevant work experience in B2B marketing, partner marketing, or business planning, with a proven track record of driving measurable outcomes.

• Strategic Expertise: Deep understanding of integrated, omnichannel marketing strategies and digital marketing tactics, including campaign design, execution, and optimization.

• Leadership & Influence: Ability to lead cross-functional initiatives, influence senior stakeholders, and scale best practices globally.

• Analytical & Data-Driven: Strong analytical skills with experience using performance metrics to inform decisions and optimize campaigns.

• Project Management: Demonstrated success managing complex projects and budgets across multiple priorities in a fast-paced environment.

• Communication Skills: Exceptional written, verbal, and presentation skills; ability to simplify complex concepts into compelling narratives and deliver with confidence.

• Growth Mindset: Proactive, results-oriented, and comfortable driving innovation and change; thrives in ambiguity and adapts quickly.

• Preferred: Experience in partner ecosystems, cloud adoption strategies, and marketing enablement programs.

#joinMSO, #PartnerMarketing, #SAPGlobalPartners

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 444768 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid