Expert Account Executive - Strategic Retail Accounts (Large Enterprise)

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About the Role
We are seeking an exceptional Expert Account Executive to join our Consumer Products, Retail & Discrete Manufacturing team within the Large Enterprise business.
This is one of the most strategic sales roles within the organization, responsible for managing and expanding a portfolio of our largest Retail customers, including one of Spain's leading retailers.
The successful candidate will combine deep Retail industry expertise with outstanding executive engagement capabilities and a proven ability to originate, shape, and close transformational business opportunities. Beyond managing customer relationships, this individual will act as a trusted strategic advisor to C-level executives, helping customers accelerate their business transformation while delivering sustainable growth for SAP.
This role requires an accomplished enterprise sales leader with exceptional commercial acumen, executive presence, and the ability to orchestrate complex, multi-year transformation programs across large organizations. Success will be measured not only by revenue achievement but by the ability to establish long-term strategic partnerships, expand executive relationships, and create lasting customer value.

This is a full-time, onsite position requiring regular travel within the assigned territory.

Key Responsibilities

• Own the executive relationship with a portfolio of strategic Retail customers, positioning SAP as a long-term transformation partner.
• Develop and execute multi-year account strategies aligned with customers' business priorities, digital transformation roadmaps, and growth ambitions.
• Build trusted relationships with C-suite executives and senior business leaders, acting as a strategic advisor capable of influencing business and technology decisions at the highest levels.
• Identify, originate, and shape large-scale business transformation opportunities by connecting industry challenges with innovative SAP solutions.
• Lead highly complex enterprise sales engagements involving multiple stakeholders, business units, executive sponsors, and partners.
• Drive the complete sales lifecycle, from strategic opportunity creation through negotiation, executive alignment, and successful deal closure.
• Orchestrate cross-functional teams including Customer Success, Value Advisory, Services, Solution Advisory, Product Management, Partners, and Executive Leadership to deliver differentiated customer outcomes.
• Develop compelling business cases that clearly articulate strategic value, measurable business outcomes, and long-term return on investment.
• Negotiate complex commercial agreements while balancing customer success, long-term partnership, and sustainable business growth.
• Deliver predictable pipeline development, disciplined opportunity management, and accurate executive forecasting.
• Serve as a market leader within the Retail industry by maintaining deep knowledge of market dynamics, competitive landscape, consumer trends, AI, data, supply chain innovation, and emerging technologies.

Qualifications
Required
• 10+ years of proven success in enterprise software sales, strategic account management, or complex B2B solution selling within Large Enterprise organizations.
• Extensive experience managing Tier 1 Retail customers or leading strategic business relationships with large retail organizations.
• Outstanding track record of consistently exceeding quota and closing high-value, multi-million-euro enterprise software and cloud transformation deals.
• Demonstrated ability to build and maintain trusted relationships with C-level executives, Board members, and senior business decision-makers.
• Deep understanding of the Retail industry, including omnichannel transformation, merchandising, supply chain, customer experience, digital commerce, AI, and business transformation trends.
• Strong executive presence with exceptional communication, negotiation, and influencing skills.
• Proven ability to navigate highly complex customer organizations, manage multiple stakeholders, and drive consensus across business and IT.
• Strategic thinker with strong commercial acumen and the ability to translate business priorities into transformational opportunities.
• Experience leading virtual account teams across matrix organizations.
• Fluent in English and Spanish (MANDATORY)
• Willingness to travel as required.

Preferred

• Experience selling ERP, Cloud, AI, Business Applications, Data & Analytics, or large-scale Digital Transformation programs.
• MBA or equivalent postgraduate qualification.
• Experience leading strategic pursuits involving Executive Sponsors and international customer organizations.
• Familiarity with value-based selling methodologies and enterprise CRM platforms.

What We're Looking For
We are looking for a recognized enterprise sales professional who consistently performs at the highest level.
The ideal candidate has a reputation for building executive trust, creating opportunities where others see obstacles, and successfully leading customers through complex business transformations. They possess exceptional commercial judgment, thrive in highly complex sales environments, and inspire confidence with customers, partners, and internal leadership alike.
This individual is intellectually curious, commercially driven, and relentlessly focused on customer outcomes. They bring a consultative mindset, challenge conventional thinking, and demonstrate the resilience, credibility, and strategic vision required to win and expand some of the most important Retail accounts in Spain.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 456190 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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