Digital Sales Development Associate - SAP Next Gen

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you will do

SAP Colombia Next Gen program is a global-minded, strategic, paid graduate program that provides recent university graduates with opportunities to find purpose in their careers. This is more than a graduate program, it’s the foundation for a career built on connection, creativity, and impact.

This role is designed for early-career talent with strong commercial ambition, aiming to develop future sales professionals within SAP. As a Digital Sales Development Associate, you will play a key role in identifying, developing, and qualifying new business opportunities within the Mid-Market segment, acting as a hunter profile focused on acquiring new customers (New Logos).

You will be responsible for driving demand generation, engaging prospects, and building a strong pipeline of opportunities that will be transitioned to the sales teams for execution.

Position title: Digital Sales Development Associate – SAP Next Gen

Location: Bogota, Colombia

Duration: Temporary – 6 months up to 2 years

Expected start date: June 2026

Tasks descriptions:

• Identify and develop new business opportunities within the Mid-Market segment, with a strong focus on customer acquisition (hunter role)
• Lead and execute strategic profiling and demand generation campaigns to create relevant C-Level connections
• Proactively engage prospects using digital tools and innovative outreach strategies to generate pipeline (volume, value, and velocity)
• Collaborate with Digital Hub resources (Digital Sales, Digital Solution Advisory, Digital Deal Strategy, Digital Assets, etc.) to maximize customer impact and coverage
• Qualify and nurture leads, progressing early-stage opportunities and reactivating stalled pipeline
• Transfer qualified opportunities to Sales teams, ensuring high-quality handover for deal execution
• Work closely with the Indirect Channel, including Partner Business Managers and Inside Partner Managers, aligning on go-to-market strategy
• Track and report on pipeline generation, demand metrics, and sales progress, identifying gaps and taking corrective actions
• Participate in ongoing enablement programs to strengthen commercial, digital selling, and product knowledge skills

What you bring

We are looking for individuals who are commercially driven, proactive, resilient, and curious, with a strong interest in building a career in technology sales.

Education and Experience:

• Must be a recent Graduate of a bachelor’s degree.
• In fields such as:
• Business Administration, Economics
• Marketing, Digital Marketing / Growth
• International Business, Digital Business, Business Analytics / Data & Business
• Industrial Engineering or related fields
• 0-2 years of professional experience
• 1–2 years of experience in business development, demand generation, lead generation, or sales prospecting (preferably in digital or high-volume environments)

Requirements and Competencies:

• Strong commercial mindset with interest in new business acquisition (hunter profile)
• Excellent communication and presentation skills (written and verbal)
• Strong organizational, planning, and problem-solving skills
• Experience using digital tools (CRM, LinkedIn, outreach tools, MS Office, Teams, Zoom, Canva, etc.)
• High energy, self-starter attitude, team player, and results-oriented mindset
• Passion for technology and sales, with a strong desire to learn and grow
• Business-level fluency in English (mandatory) and native Spanish

Where You Belong
SAP Digital is one of the most innovative and fast-growing organizations within SAP, focused on delivering scalable, personalized, and high-impact customer experiences.

The team supports the Customer Success organization across the full customer journey—from acquisition to adoption and expansion—ensuring that more customers can run better.

Ultimately, this contributes to building a more connected, efficient, and sustainable world.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 449823 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid