Digital Sales Development Associate-Korea

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Digital Sales Development Associate

SAP Digital Hub is one of the most innovative and fast-growing organizations within SAP, dedicated to delivering exceptional customer experiences in a scalable, agile, and personalized way. The organization supports the Customer Success board area by providing a broad range of digital services and methodologies across the customer journey—ensuring the acquisition of net-new customers as well as the successful adoption and expansion of SAP solutions.

Most importantly, our mission to help customers run better contributes to building a safer, cleaner, more connected, and more inclusive world.

The SAP Digital Hub team takes pride not only in delivering results, but also in living SAP’s core values: Build bridges, not silos; embrace differences; keep the promise; stay curious; tell it like it is; and live the leadership credo.

Job Profile

The Digital Sales Development Associate (SDE) plays a critical role in guiding and influencing customers to make informed decisions in the early stages of their digital transformation journey. Through digital-first, multi-touch engagement, the SDE delivers a world-class customer experience while driving early-stage pipeline creation and customer engagement.

The role is responsible for building, qualifying, and nurturing sales pipeline and incremental revenue in close alignment with Sales and Marketing teams. The SDE focuses on prospecting into both Net New Name (NNN) and SAP install-base accounts, nurturing leads into qualified opportunities within the assigned territory, and ensuring high-quality digital engagement with potential customers.

In this role, you will continuously develop strong business acumen, industry understanding, and consultative selling skills while supporting customers at the beginning of their cloud and digital transformation journey.

Key Responsibilities and Tasks

Account & Opportunity Management
• Guide and influence customers in the early stages of their digital transformation journey through consultative conversations
• Secure and qualify new customer meetings, ensuring smooth handover of qualified opportunities to the field sales organization
• Review stalled or aging pipeline opportunities and support deal progression through the sales funnel
• Maintain high data quality and perform account whitespace analysis to identify focus areas and growth opportunities

Demand Generation & Pipeline Development
• Plan and execute digital-first, multi-touch demand generation activities across SAP’s portfolio and solutions
• Manage a defined territory in close alignment with Account Executives
• Collaborate closely with AEs, Marketing, Partners, and Solution Advisory teams to generate new business and support opportunity progression
• Provide deal progression support using creative digital tactics

Experience and Language Requirements

Functional Experience
• Minimum 2 years of experience in Demand Generation, Inside Sales, or a related environment
• Comfort discussing business challenges and industry-specific topics with customers, including CxO-level stakeholders
• Experience or strong interest in cold calling, cold emailing, and digital prospecting
• Ability to analyze customer business challenges and recommend relevant next steps
• Proven ability to manage priorities against weekly, monthly, and quarterly KPIs
• Familiarity with demand generation and sales tools such as Outreach, ZoomInfo, and LinkedIn Sales Navigator
• Ability to execute digital-first, multi-touch sales motions in a fast-paced environment
• Working knowledge of Cloud technologies in B2B environments is a plus

Soft Skills
• Strong written and verbal communication skills with a professional and confident presence
• Relationship-oriented mindset with the ability to build trust quickly
• High-energy, self-starter mentality with a strong drive to succeed
• Team player with the ability to work independently and take ownership
• Strong organizational, planning, and time-management skills
• Customer-focused, data-driven, and results-oriented mindset
• Fluency in English required
• Bachelor’s degree or equivalent business experience

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

There is a probation period associated with this role based on Korean labor law, and the relevant terms and conditions will be explained during the interview process.

Requisition ID: 444468 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid