Digital Hub - Head of Digital Campaign Management (APAC)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Purpose & Objectives

As Head of Digital Campaign Management, you will be accountable for the strategic leadership, people management, and overall performance of Digital Campaign Management across the APAC region. This role leads a team of Digital Campaign Managers across APAC Market Units and Lines of Business (LoBs), and is responsible for driving aligned, high-impact digital campaigns that accelerate pipeline creation, pipeline progression, and revenue contribution.

In this leadership role, you will collaborate with Sales, Marketing, Digital Hub, and Partner leaders to shape regional campaign priorities, enable execution at scale, and ensure alignment to corporate growth and pipeline targets. You will oversee the planning, orchestration, and performance of digital demand generation programs, while continuously improving effectiveness, consistency, and conversion across markets.

The primary objective is to ensure strong and predictable pipeline coverage across Corporate & Partner Driven businesses in APAC, support achievement and overachievement of Corporate sales quotas, and build a high-performing, scalable campaign capability that supports SAP’s regional growth ambitions.

Key Responsibilities

• Provide people leadership and line management for a team of Digital Campaign Managers across multiple Market Units and LoBs, including goal setting, performance management, coaching, and career development.
• Lead and oversee major digital programs and campaigns across APAC, ensuring alignment with regional priorities and successful execution across markets.
• Partner with senior Sales, Marketing, Digital Hub, PES, and LoB stakeholders to review demand needs and identify pipeline creation and progression gaps where digital campaigns can drive impact.
• Define and govern regional campaign strategy, priorities, and ways of working, ensuring consistency, scalability, and best-practice execution across the team.
• Build, review, and approve campaign plans to drive pipeline attainment and progression.
• Orchestrate end-to-end demand generation campaigns from planning and execution through to closure, ensuring clear ownership, accountability, and progress tracking across stakeholders.
• Identify systemic bottlenecks in pipeline progression and lead cross-functional initiatives or programs to resolve them at regional or LoB level.
• Provide oversight of existing campaigns, ensuring timely issue resolution, performance tracking, and continuous optimisation.

Skillset Required

• Proven people leadership skills, with the ability to lead, motivate, and develop high-performing teams across geographies.
• Exceptional stakeholder management and relationship-building skills, with the ability to influence senior leaders and executives.
• Strong program and portfolio management capabilities, managing multiple digital campaigns across LoBs and Market Units.
• Exceptional executive-level written and verbal communication skills in English.

Experience

• 12+ years of professional experience in enterprise environments, with deep experience in digital campaigns, demand generation, marketing, or sales programs.
• 5+ years of experience leading and managing teams, preferably across multiple markets or business units.
• Experience working closely with Sales, SDR/BDR teams, and partners to drive integrated digital and outbound campaigns.
• Extensive experience in demand generation campaign planning, orchestration, and execution at scale.
• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field from an accredited university.

Additional Notes

• This is a regional APAC leadership role requiring strong cross-cultural collaboration and the ability to operate effectively across time zones.
• Location within the APAC region is required; flexibility may apply based on business and market needs.

#LI-RS20

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453506 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid