Demand Generation Lead - Treasury & Working Capital Management (Americas)

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About the Team

As part of the Global SAP Treasury & Working Capital Management Global Center of Excellence (CoE), you play a critical role in shaping and activating the go-to-market strategy for SAP’s Treasury and Working Capital Management portfolio.

You are the connective tissue between:

• SAP’s global marketing
• The SAP Americas Field Marketing team
• The Americas demand generation team
• Product Marketing, Sales, and Solution teams across Treasury and Working Capital Management, with a dedicated focus to integrate SAP Taulia into our overall marketing efforts

Your role helps to ensure that Treasury & Working Capital Management is positioned, activated, and scaled consistently across North America.

About the Role

As part of the Global SAP Treasury & Working Capital Management Center of Excellence (CoE), this role is responsible for driving demand generation strategy and execution across the Americas, with a strong focus on building high-quality pipeline, accelerating revenue impact, and maximizing marketing ROI.

This is a business-critical role at the intersection of marketing, sales, and data, acting as the Top-of-Funnel orchestrator for Treasury and Working Capital Management — including SAP Taulia solutions.

You will work in close partnership with:

• Americas Demand Generation & Field Marketing teams
• SAP Taulia Demand Generation organization
• Global CoE, Product Marketing, Sales, and RevOps

Your mission is to translate strategy into measurable pipeline impact, ensuring that demand generation efforts are aligned, data-driven, and focused on what truly drives growth across the Americas. This role is designed for someone who thrives in variety, avoids silos, and enjoys acting as a strategic connector across teams, solutions, and regions.

Key Responsibilities

1. Americas Demand Generation Strategy & Execution

• Define and orchestrate the execution of demand generation strategy across the Americas
• Drive net-new pipeline creation and revenue contribution
• Align with regional demand-gen teams
• Partner with SAP Taulia teams

2. Pipeline Growth & Performance Optimization

• Optimize campaigns and investments
• Focus on ROI and pipeline quality
• Support pipeline conversion

3. Data, Insights & Demand Intelligence

• Identify pipeline gaps
• Improve attribution and performance tracking
• Provide actionable insights

4. Cross-Functional Orchestration

• Align marketing, sales, and product teams
• Ensure consistency across regions

5. Innovation & Continuous Improvement

• Pilot new tactics
• Scale best practices

What You Bring

Experience:

• Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
• Minimum of 3 yrs in Field Marketing experience (required)
• Proven pipeline growth track record
• Experience in global/matrix organizations

Skills:

• Data-driven mindset
• Strategic and hands-on
• Strong collaboration and communication

Education:

• Bachelor’s degree or equivalent
• Fluent in English

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 137300-294000USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450230 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid