Demand Generation Advisory (BTP, BDC & AI) - Italy

Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do:

As a Demand Generation Advisor, you will oversee Demand Generation programs for Business Technology Platform (BTP), Business Data Cloud (BDC), and AI across the EMEA region, acting as the SPOC for Italy within the team.

You will support complex deals from both a sales and consumption perspective and collaborate with a wide network of stakeholders, including the Sales Director, Account Executives (BTP and Industry), CBO and local management, Demand Management, Marketing, Partners/Channel, Digital Hub, and CSPs.

You will be the go‑to person responsible for tracking, coordinating, and initiating programmatic activities designed to:

• Grow pipeline through deal clinics, events, campaigns, account‑based activities, partner engagements, and customer discovery workshops
• Support complex sales cycles, including commercial discussions and deal progression

You will act as the primary point of reference for the sales team on product and solution questions, leveraging your expertise to support the full sales cycle—from opportunity identification to post‑sale customer engagement and adoption.

In addition, you will help customers expand their SAP footprint through:

• Whitespace campaigns and account opportunity analysis
• Delivering solution presentations and participating in events to identify and qualify new opportunities
• Evaluating account qualification criteria
• Establishing yourself as a thought leader within account teams
• Transitioning engagements to implementation partners and Services
• Continuing to engage customers to reinforce SAP’s solution vision
• Leveraging digital assets throughout the customer journey

What you bring:

• 10+ years of professional experience with large software/IT organizations, preferably in a solution-specific segment
• Ability to build programs and track progress with multiple stakeholders.
• SAP product experience in BTP, BDC and AI highly advantageous.
• SAP Commercial / Sales experience is highly advantageous.
• Focus on creating compelling storylines and themes for customer interactions
• Ability to quickly understand customer business goals and ensure they are at the center of recommended solutions

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450358 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid