Senior Digital Content Strategist

Job Description

What do we do?

Paddle offers SaaS companies a completely different approach to their payments infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payments fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

The Role:

The role belongs to a creative storyteller who understands how to construct a cohesive content strategy with a focus on user journeys and persona development aligned to Paddle’s core business objectives and customer needs. This individual leads the translation of these strategies into planning, execution, and optimization of across digital experiences and other communication mediums. This individual is able to gather key business and user insights and create a long-term vision for the brand’s content needs.

In addition, a strong understanding of SEO, keyword research, information architecture, and usability best practices is a core function of the job. This person has experience handling SEO challenges such as site migrations and site consolidations and optimizing websites for search performance.

What you'll do:

• Oversee content requirements and create a clear content strategy framework with deliverables across the life cycle of a project, leading the effort end-to-end. This includes everything from content audits/gap analyses, to developing content strategies and roadmaps that align to stated business objectives.
• Participate in creative concepting with brand, UX, strategy, and creative teams and present (and sell) ideas in a clear voice with a strong point-of-view that aligns with business objectives and end goals
• Develop clear and engaging content that builds the brand while addressing consumer and business needs, this includes producing content that is aligned to Paddle’s brand voice, style, and tone.
• Contribute to thought leadership and build a content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, sales, and customer retention
• Provide digital marketing knowledge and SEO insights and best practices to arrive at the best-possible execution decisions
• Analyze content performance to identify trends and make recommendations for optimizations and new content creation

We'd love to hear from you if you are:

• Able to take a comprehensive and strategic approach to storytelling, tying together big ideas/concepts in ways that engage our customers
• A problem solver, skilled at identifying and determining solutions and options to resolve problems and anticipate potential issues through quick responses and proactive critical thinking
• Resourceful and know how to get things done - you are adaptable and able to quickly pivot and multi-task
• Experienced with keyword research tools, social media platforms, search engine optimization and search engine marketing
• Knowledgeable on various user testing tools such as Optimal Workshop and design tools like Figma, Miro, etc
• Familiar with the tech sector, and ideally also have experience with business-to-business (B2B) communication

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

Exceptional Together

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and wellbeing initiatives.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

#LI-REMOTE