Senior Acquisition Manager

Job Description

The Role

The Senior Acquisition Manager in our Marketing team will be responsible for developing and executing a comprehensive acquisition strategy to drive revenue growth. This role is pivotal in driving cost efficient growth, reaching new audiences, and expanding our presence through strategic initiatives and optimisations.

Accountabilities

• Develop and lead the acquisition strategy to achieve ambitious revenue growth targets for NOTHS.
• Deliver and execute Performance Marketing strategy across all key channels (including, but not limited to, Paid Search, Paid Social, Affiliate, Commercial Partnerships, Display/ Programmatic and Media (ATL & OOH).
• Own SEO strategy and delivery (with agency resource).
• Drive brand awareness and customer acquisition by identifying and targeting audiences effectively.
• Lead, mentor, and motivate a high-performing acquisition team, fostering a culture of continuous improvement, testing and insight-driven decision-making.
• Collaborate cross-functionally with internal teams including Commercial, Data & Insight, Brand & Creative and Product to ensure integrated marketing efforts.
• Identify and implement innovative acquisition strategies to expand our reach.
• Monitor and analyse campaign performance against KPIs, ensuring a competitive return on investment (ROI) and optimising for long-term customer value (LTV).
• Effectively manage agencies and networks to drive strategy and execution.
• Closely partner with bidding platforms (i.e. Google and Meta).
• Own paid marketing trade reporting and insight on a weekly basis.

Some key skills and experience you’ll need...

Technical skills:

• Relevant Paid Media Management experience (in-house or agency), preferably within a marketplace.
• Strong head for both data analysis and creative thinking.
• High level of knowledge of Meta Ads Manager and Google Ads.
• Strong understanding of digital marketing and media landscape.
• Hands on experience in Paid Social, with specific knowledge of the Meta advertising suite, as well as interest in other platforms such as Pinterest, TikTok etc
• Proficient in using Excel and data visualisation tools such as Looker.
• Stakeholder management, ability to report on key metrics to management with clear insight and rationale.
• Ability to build strong relationships with media owners, eg Meta.
• Demonstrable experience of delivering against key performance indicators (KPIs) such as revenue, customer lifetime value (LTV), and social media engagement.
• Proficiency in utilising various marketing platforms and analytics tools, including Google Ads, Meta Ads Manager, Awin, Looker, and GA4.
• Strong analytical capabilities with the ability to interpret complex data, identify emerging trends, and translate insights into actionable strategies.
• A solid understanding of SEO, ASO, and content marketing principles as they relate to acquisition.

Human skills:

• Ability to demonstrate knowledge and passion for the NOTHS brand.
• Goal-oriented with a strong drive to achieve and exceed acquisition targets.
• Exceptional leadership and team-building skills, capable of nurturing and motivating a high-performing team.
• Highly collaborative with the ability to build strong relationships and influence stakeholders across various departments.
• Excellent communication skills, both written and verbal, for presenting strategies and insights clearly and concisely.
• A proactive and adaptable mindset, comfortable navigating a fast-paced and evolving market.
• Strong problem-solving abilities, with a knack for identifying opportunities and implementing creative solutions.

Don’t meet every single requirement? No problem. Your strengths, passion & fresh perspective could be just what we’re looking for - so we encourage you to apply!

What we offer

Our perksIt's super important to us to make sure everyone feels safe and looked-after, which is why we've got a wide range of benefits in place. From supporting you and your loved ones with healthcare to cheeky 'just because' gifts, we're here for you.

We've got a ton of good stuff for everyone - like private medical insurance, a health cash plan, an electric vehicle scheme, mental health platform access, cycle to work scheme, and a 20% discount on our website. To find out more about what we offer, have a look here. We've also worked very hard to come up with a set of policies to support our people in any situation- like medicalised leave, menstrual leave, and primary carer leave.
Full-time NOTHS-ers get 25 days of holidays each year (plus bank hols!), as well as having the opportunity to work from anywhere for two calendar months a year. Did someone say beach holiday?
How we workHere at NOTHS, we embrace a remote-first approach to work, recognising the value of flexibility and the diverse talents that remote teams bring to the table. Our remote work culture is designed to empower our employees, foster collaboration, and create a community that transcends physical boundaries.

Under this framework, all of us operate remotely, convening as teams at regular intervals that suit each team best. These gatherings serve various purposes, including ideation sessions, hackathons, or simply fostering valuable face-to-face interactions. We also have access to an office space in West London every Wednesday for teams to come together!

Every quarter, we hold a Get Together and the whole company meets for a fun-filled day (with no shortage of food!) with some special guests... our small brand Partners!
Want to find out more? Take a look here.

Diversity, Equity, & InclusionDEI is really important to us and that’s why everyone’s welcome at Not On The High Street – whoever they are, whatever their background.

We are committed to embracing and encouraging our employees’ uniquenesses- whether this is in age, people with disabilities, ethnicity, family structures, gender, LGBTQ+ identity, lower income backgrounds, race, religion, the intersectionality or all/any of these and other aspects making us who we are. We take pride in treating all of our employees fairly and we want our people to feel respected, valued and recognised within the workplace. As part of your application, you’ll be asked to complete an optional demographic survey to help us learn more about who wants to work with us. Responses will only be used to help us figure out how to make our team even more inclusive and attract more brilliant people to join us!

We'll also ask whether you need us to make any reasonable adjustments to the interview process should you need them and you can answer this question should you choose to in the application phase. Apply to join Team NOTHS!Our recruitment processes are fully remote, taking advantage of the wonders of modern-day technology. We’d love to hear more about you, your experience and why you want to join our team. Good luck!