Multiverse • London

CRM Lead

Employment type:  Full time

4 days/week at home

A little flex time

Job Description

We’re on a mission to create a diverse group of future leaders. We do that through professional apprenticeships because we believe learning on-the-job creates a more equitable and successful path to careers. We find, train and support talented individuals, wherever they are in their career journey, and equip them with the in-demand tech, software engineering, and data skills to transform their careers and deliver a better route to growth for their employers.

We’ve had some big achievements. We hit 10,000 apprentices in our community - and counting. We launched one of the largest data apprenticeship programs in the UK with Jaguar Land Rover, and we’ve partnered with companies like Mars, Verizon and CitiBank. Not to forget becoming a mission-driven EdTech unicorn after our $220m Series D.

But we aren’t stopping here. Join Multiverse and build the future of learning at work.

The Opportunity

The CRM Lead will be responsible for a best-in-class communication ecosystem across direct marketing channels. You’ll ensure every Multiverse apprentice receives the right message at the right time and knows exactly why their apprenticeship will turbo charge their career.

We are looking for an analytical, technical and experience CRM professional who will:

  • Convert Multiverse candidates to apprentices through a conversion journey built on A/B testing, research and inspiring communications

  • Work closely with teams in Delivery, Admissions, Sales and Community to closely understand and optimise a user journey that delights

  • Use data and research to understand key user pain points and solve them to drive retention and apprentice successes

You’ll have deep experience at building data integrations and marketing workflows. You’ll be motivated to get this right in a role that directly impacts how people gain equitable access to incredible opportunities at the world’s top tech companies.


  • Data driven and comfortable with other teams: you’ll work with our Tech and Data & Insights teams to set up new platform integrations that support email and communications automation. Not to mention, our Delivery team and Coaches who are on the frontline working with apprentices to ensure your comms hit the mark

  • CRM champ: building and optimising campaigns and workflows. You’ll own content selection, copy & creative asset briefing, list set-up, implementation and scheduling. You’re not the copywriter but you’ll need to lead on the core messaging requirements and the user journey

  • Test and Learn specialist: use your findings to guide campaign optimizations & inform other initiatives in the Marketing, Go-to-Market and Admissions teams

  • Build for scale: you’ll establish scalable processes and promote best practices

  • Strategy boss: you’ll be up to date with the latest trends & competitor activity within the Edtech and CRM space

The right candidate will have:

  • 5 years+ experience in CRM/marketing automation

  • Proactive mindset and focus on long-term impact

  • Deep experience of working within marketing automation platforms (e.g. Iterable, Braze, Twilio, Salesforce) to create detailed workflows with high levels of personalisation and dynamic content

  • Previous experience of managing an ESP platform implementation or transition

  • Track record of owning an audience’s content and testing strategy, with proven results on engagement & business metrics

  • Outstanding stakeholder management, able to communicate persuasively and establish consensus at all organisational levels

  • Excellent written communication skills, and an outstanding attention to detail

  • Intermediate HTML skills

  • Ability to manipulate, analyse and clean datasets in Excel/Google Sheets

  • Strong understanding of user data management and regulations in the UK and US


  • Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year

  • Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support

  • Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year

  • Team fun - weekly socials, company wide events and office snacks!

Our commitment to Diversity, Equity and Inclusion

We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change.

Right to Work

Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications.


All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.

Company benefits

Health insurance – cover provided by Bupa
Work from anywhere scheme – work for up to 45 days/year abroad
27 days annual leave + bank holidays
Gym membership
Enhanced sick pay
Volunteer days – 2 days/year
Enhanced maternity leave
Enhanced paternity leave
Adoption leave
Pregnancy loss leave
Company shutdown periods
Mental health days
Cycle to work scheme
Faith rooms
Meditation space
Fully stocked snack cupboard
Life insurance
Salary sacrifice
Share options
Lunch and learns
Employee discounts
M-powered days - Company wide wellbeing days where the whole company shuts down once per quarter.
Employees are very happy with their working location freedom
Employees are largely happy with the flexibility in the hours they work
Employees are largely happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Working at Multiverse

Company employees


Gender diversity (male:female)


Office locations

London, New York & Remote

Funding levels


Hiring Countries


United Kingdom

United States

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
EdTech & Education

EdTech & Education

Industry awards 2023
Most flexible companies

Most flexible companies

Flexa100 2023