Motorway • London, United Kingdom

Senior CRM Executive

Employment type:  Full time

3–4 days/week at home

A little flex time

Dog friendly

Job Description

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

Motorway is now valued at over $1 billion and is backed by some of the world’s leading technology investors, having raised £143 million in Series C funding.

The role

Having developed a large, rapidly-expanding, multi-million customer database here at Motorway, we are looking for a customer driven, ambitious CRM Executive to help build and evolve a best-in-class user experience across email, in-app messaging, Push and SMS.

We are looking for a proactive Senior Executive with ruthless attention to detail who is comfortable working within a fast-moving growth environment.

You will be deeply involved in the design and execution of all communications (copy, creative, design and messaging) to improve customer experience and conversion. You will report into the Senior CRM Manager, working closely with key stakeholders across Motorway’s Marketing, Product, Strategy, BI, Sales and Customer Support teams.

Motorway has two key customer audiences: millions of consumers annually looking to sell their car, and thousands of professional car dealers across the UK, which use our platform to acquire stock. This role is primarily focused on both B2B activity designed to acquire and retain car dealers, with some focus on B2C too, acquiring and retaining Sellers. It’s a hugely exciting opportunity for the right candidate.


  • Creating, optimising and executing email campaigns
  • Supporting our Senior CRM Manager with strategy and growth initiatives
  • Building out targeted, automated journeys
  • Regular impact and performance reporting
  • Generating campaign performance reports to share with the wider business
  • Working with copywriters and designers to create engaging content
  • Identifying trends, challenges and opportunities to drive revenue via CRM
  • Managing and updating templates for automated and triggered campaigns
  • Working with our Customer Support and Sales team to optimise email content and other automated comms


  • Demonstrable experience working in CRM/ e-mail marketing
  • Previous experience from a similar role in a fast-paced growth company
  • Experience in working with ESPs/ marketing automation platforms (experience using Braze is desirable, but not essential)
  • Strong attention to detail, quality and accuracy
  • Strong organisational skills with a self-starter mindset
  • A willingness to learn and develop
  • A customer-centric approach to your work. You’ll be able to balance commercial requirements while keeping customer experience in mind, to ensure our CRM is impactful and delivered in the most relevant, helpful way possible for every cohort
  • HTML skills (desirable, but not essential)
  • A great communicator able to collaborate with multiple stakeholders across teams
  • A positive attitude, and a team player


  • A competitive salary
  • BUPA private health insurance
  • Annual learning budget with Learnerbly
  • Enhanced Maternity/Paternity leave
  • Flexible working (approximately 2-3 days in the office a week)
  • The option to work remote for a full month each year
  • Pension Scheme
  • Cycle to work scheme
  • A fun working environment with regular social events
  • The chance to join a rapidly growing company that cares first and foremost about its people
  • Fast career progression and the ability to develop your own skills and experience quickly

Equal Opportunities Statement:

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Company benefits

Health insurance
Enhanced maternity leave – 6 months fully paid
Enhanced paternity leave – 1 month fully paid
Cycle to work scheme
Volunteer days
Share options
Dog friendly office
Personal development budgets
In office massages
In office yoga classes
Faith rooms
Meditation space
Compassionate leave
Enhanced sick pay
Mental health platform access
Teambuilding days
Open to job sharing
Open to part-time employees
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are moderately happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Working at Motorway

Company employees


Office locations

London & Brighton

Hiring Countries

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023