Motorway • London, United Kingdom

Lead Copywriter

Employment type:  Full time

3–4 days/week at home

A little flex time

Dog friendly

Job Description

About Motorway

Motorway is the UK’s fastest-growing used car marketplace – our award-winning, online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal.

Founded in 2017, our technology-led approach has redefined the experience of selling a car, generating thousands of monthly car sales and helping us to grow to a team of more than 400 people across our London and Brighton offices.

About the role

The Lead Copywriter role sits within our multi-disciplined marketing team and will be responsible for our copy across multiple formats including brand, marketing, transactional, commercial, CRM and onsite content areas.

You will manage a team of copywriters and set the standard required. You will be hands-on, lead by example and ensure we always deliver compelling, excellent copy at all times that works to our glossaries and tone of voice.

You will evangelise smart, quality, action-orientated copy across our marketing activity, both above and below the line. Working closely with multiple stakeholders across the business, you will also ensure our copy is consistent and impactful on our website, across our customer funnels and other touchpoints.

You will be hungry to identify additional opportunities to improve our copy, and bring our brand to life for customers at all times on both sides of our marketplace, for both selling customers and purchasing dealers.


  • Manage, develop and lead a team of Copywriters to ensure that our messaging is consistent, on-brand, and on-brief across our marketing collateral across paid, owned and earned activations and languages.
  • Upskill and train the teams on our copy tone and approach.
  • Oversee and own copy production across all touchpoints, including both ideation and approval.
  • Be a passionate thought leader for brilliant, simple, action-orientated copy that cuts through.
  • You will improve on how copy is worked on at Motorway and set up a hub to manage and train people.
  • Oversee the transcreation of assets across in-house and agency teams.
  • Create and manage complex messaging matrixes that bring to life the campaign strategy, speak to the audience and meet our communication objectives.
  • Manage external agencies to ensure a consistent approach to messaging and TOV is being used correctly in channel.
  • Facilitate / take part in creative concept sessions, leading copy development and considerations.
  • Work collaboratively with the in-house design department to deliver impactful product design and comms.
  • Identify new opportunities by actively bridging the gap between different teams and disciplines (e.g. Creative + Strategy + Web + SEO).
  • Suggest and test A/B measurement opportunities and ensure your team learn from campaign, content results and performance results.
  • Work collaboratively with discipline leads to ensure best in-channel copy and is being produced.


  • Experience of leading and managing Copywriters.
  • Very strong communication skills, both written and verbal.
  • You’ll have bags of initiative and be able to work with ambiguity and take ownership with little direction.
  • Experience working in a team that covers multiple disciplines (e.g. creative, strategy, online content etc.).
  • You’ll have a collaborative approach with teams, and be a strong communicator able to drive change and innovation.
  • You’ll enjoy working with multiple stakeholders across product and comms teams, raise the bar for copy, and welcome feedback.
  • Experience of working in a fast-paced growth company is desirable.


  • A competitive salary
  • Annual learning budget - you can choose how you like to learn and find the best learning experiences to support your progression.
  • BUPA health insurance
  • Discounted dental through BUPA
  • Discounted gym membership through BUPA
  • On-Hand volunteering membership and one paid volunteering day per year
  • Hybrid working from home (approximately 1-2 days in the office a week)
  • Workplace Nursery scheme
  • Pension scheme
  • Motorway car leasing scheme - lease a zero-emissions electric vehicle at a significant discount
  • Enhanced parental leave
  • Top spec MacBook Pro and peripherals
  • Regular social events
  • Cycle to work scheme

Equal Opportunities Statement:

Motorway is committed to equality of opportunity for all employees. We work to provide a supportive and inclusive environment where all individuals can maximise their full potential. We believe our workforce should reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talents.

We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Company benefits

Health insurance
Enhanced maternity leave – 6 months fully paid
Enhanced paternity leave – 1 month fully paid
Cycle to work scheme
Volunteer days
Share options
Dog friendly office
Personal development budgets
In office massages
In office yoga classes
Faith rooms
Meditation space
Compassionate leave
Enhanced sick pay
Mental health platform access
Teambuilding days
Open to job sharing
Open to part-time employees
Employees are very happy with their working location freedom
Employees are very happy with the flexibility in the hours they work
Employees are moderately happy with the benefits their company offers
Work-life balance
Employees feel that they can switch off quite easily from work
Role modelling
Employees feel that most people work flexibly
Employees feel they have complete autonomy over getting their work done

Working at Motorway

Company employees


Office locations

London & Brighton

Hiring Countries

United Kingdom

Awards & Achievements

Most flexible companies

Most flexible companies

Flexa100 2024
Consumer Goods

Consumer Goods

Industry awards 2023